Shortly after the departure from Apple chief designer of the Corporation Joni Iva, the head of the Corporation Tim Cook criticized the assumptions of reporters concerned about the future of the brand. In an open letter to NBC News, he said that the rumors about the reasons for the reshuffle in the design Department are not true and noted that the company still has something to surprise users.
In response to the assumption of reporters that Ive left the company due to lack of interest in design issues from Cook, the head of the company called such assumptions "absurd".
"At a basic level, this demonstrates a lack of understanding of how the design team works and how Apple works. This distorts employee relationships, decisions, and events to the extent that we no longer recognize the company that it allegedly describes," wrote Tim Cook.
According to the head of Apple, the company is now actively working on products that should "impress users." He believes that the design team of the Corporation is phenomenally talented and, as Johnny Ive himself said before leaving, it is "stronger than ever". The head of Apple is confident that it will successfully develop under the new leadership. Before leaving, Joni Ive told reporters that he will continue to cooperate with Apple and is still involved in many projects of the company.