Currently, your own website is no longer a luxury, but a necessary tool for business promotion. However, the owners often monitor only the statistics of visits to their resource, lightly neglecting all other information. For effective work of a site, it is necessary to represent accurately what pages cause the greatest interest and where visitors do not even look, from where most conversions, etc.
To do this, a very useful tool was developed by Google – Google Analytics. This free service allows you to keep systematic statistics of attendance of the resource, getting the most detailed information.
Who is helpful to use Google Analytics
Business leaders: to find out what activities to promote products and services on the site have brought the maximum effect, to identify General trends and patterns of attendance, to determine the most valuable customer segments.
Internet marketers: to get information about where visitors come from and how much time they spend on the site, what keywords attract potential customers the most, what types of advertising bring the maximum effect.
Website developers: to understand why people leave the resource, on which pages they stop the longest, what search queries are used to find the site.
Google Analytics reports can be configured both by the frequency of receipt (once a day, week, month, etc.) and by the parameters of Analytics. The main sections that are included in the report are as follows:
Let's take a closer look at what information the Google Analytics counter offers us.
Visitors: the number of visitors, the country and city of their residence, how many new and how many repeat visits, the average number of views of individual pages and the entire resource as a whole, the duration of stay on this site, the intensity of work with individual pages, bounce rate, which browser, operating system and language are set by default visitor. The last point is very important for the correct choice of the language of advertisements.
If desired, you can compare this data with similar information about competitors' websites.
Traffic sources: the volume of direct traffic (visitors who came to the site by directly entering the address or bookmark), sites from which transitions to this resource were made, search engines (how many people went to the site according to the search results). A lot of analytical information gives statistics and characteristics of keywords for which visitors found this resource. You can find information on each word separately – how many people from what city came to the site, and many other useful information.
Content: the duration of the page view, the number of failures, the number of exits from the pages. This information will allow you to optimize the content of the site, find out what information seems most interesting to visitors, and which pages need to improve or completely removed.
Behavior: In this context, these are pages that are opened to visitors after certain actions - registration, purchase of goods, order of services, etc. Therefore, the number of triggered "goals" directly shows the effectiveness of the site, as far as it corresponds to the business objectives. Google Analytics, in this case, will count the number of clicks on each banner or link, which will give full information about which of them is the most effective, and which can be completely removed from the site.
Comparison of the counter goals and the total number of visitors will calculate the conversion of the resource, which is one of the most important information about its work.
To connect this wonderful tool to your website, you need to put on the pages that you want to track, a special HTML - code. It will be assigned to the site after registration in Google Analytics.