The developers of Brave announced the launch of a voluntary program Brave Rewards, in which the browser will not block advertising, but 70% of the revenue will be converted into cryptocurrency Brave Attention Token (BAT) and credited to people's accounts. These funds can be transferred to participating sites or bloggers that the user wants to support.
"With your old browser, you were paid to browse the web, spending your attention on viewing advertisements. You spent your precious time downloading aggressive advertising technology that transferred your valuable personal data to advertisers — without your consent. Today Brave welcomes you to the new Internet. In one where your time is valued, your personal data is kept the secret, and you get rewarded for your attention," says the Brave website.
When you activate Brave Rewards browser automatically starts to count how much time users spend on different sites. Once a month, Brave Rewards will send the appropriate amount of BAT, a certain amount of time spent, from the user's local wallet to the portals they visited. You can specify which sites you do not want to support. According to the browser developers, all data is stored locally on the user's computer. No one, including them, does not know who supports what sites.
Content creators will be able to use the service to convert Earned BAT in any convenient currency, and ordinary people — to support these resources.
In the future, the developers of Brave plan to add the ability to use the collected BAT to book hotels, get discounts in restaurants and even withdraw real money through online exchanges. According to Brendan Eich, the initiative was supported by 40% of users who became available in this feature. Most of them do not want to keep the earned BATS themselves but prefer to support their favorite content creators.