After the presentation on December 26, during which Reno3 and Reno3 Pro 5G smartphones and Enco Free wireless headphones were presented, OPPO Vice President and President of global sales Qiang Wu shared his thoughts on how the balance of power in the market will change in 2020. According to him, we are waiting for big changes.
According to Strategy Analytics, Samsung currently remains the largest smartphone manufacturer with a total market share of 21.3%. In second place is HUAWEI with 18.2%, and in the third position — Apple with 12.4%. Xiaomi and OPPO follow with a share of 8.8% and 8%, respectively.
According to the Vice-President of OPPO, none of the leading manufacturers will leave the market, but their position in the rating may significantly change. He believes that the development of 5G technologies and the release of smartphones with support for new networks can affect the situation in unpredictable ways. The winner of this race will be the one who can better adapt to changing conditions.
The release of low-cost smartphones with 5G support will help Chinese companies dramatically strengthen their positions and even topple Samsung from the podium after years of holding the first place.
Qiang Wu said it is important for OPPO to avoid as many mistakes as possible in 2020 and do only the "right things" to help adapt to the current unstable situation. To do this, we will diversify production, and at the same time, the company will begin to produce the increasingly popular Internet of things (IoT) devices.