Earlier this year, Nike released the Adapt BB smart self-knit sneakers, and now introduced the innovative Joyride cushioning technology. In order to increase comfort when wearing sneakers and especially while running, the sportswear manufacturer has built thousands of miniature balls into the sole of the shoe.
The Joyride system, which took Nike about 10 years to develop, significantly softens the "kick" of the foot on any surface. In addition, due to the property of dynamically expanding in different directions, such a sole adapts to the individual characteristics of each person's foot. According to Nike, in such sneakers, the athlete feels an unusual feeling — as if he is running on bubbles.
Balls made of plastic and rubber copolymer are grouped in the sole so as to ensure maximum efficiency. For example, if there are only 8000 such granules in sneakers, then about 50% are located in the heel area, softening the foot blow to the ground, and on the toe, there are only 5% of beads for cushioning when the foot is detached from the surface.
The first sneakers with the new technology will be Nike Joyride Run Flyknit. They will go on sale on August 15 at a price of $180. In the future, the company plans to integrate the Joyride system into other models.