Chinese manufacturer of household appliances and electronics Hisense presented a unique TV U9e. The model uses two displays at once, due to which the contrast of the image exceeds the traditional one for LCD panels by more than 10 times.
BD CEll image overlay technology was developed in China by Hisense itself and display manufacturer BOE. Impressive contrast was achieved thanks to the use of two matrices of equal diagonal: monochrome and color. The first is responsible for the color palette, and the second - for the contrast and detail. Illumination and image management is performed using five chips at once.
The manufacturer assures that the image quality and color accuracy of the U9e exceeds the requirements of HDR and OLED standards. At the same time, the cost of manufacturing the combined display modules is significantly lower than the OLED-analogues. The resolution of the TV corresponds to 4K. Compared with conventional LCD TVs, whose contrast rarely exceeds 10,000: 1, the Hisense U9e has a score of 150,000: 1.
With the announcement of the 65-inch U9e model worth $2,600 in Hisense, they noted that they were planning to expand the premium segment. The company plans to occupy a leading position in the Chinese market. Next year, 55- and 75-inch TVs will be presented.