As part of the big spring event, Apple introduced five new services. Among them-a collection of hundreds of magazines, credit card with unlimited cash back, premium games by subscription, a completely new Apple TV application and streaming video service with unique content from the stars of world cinema.
The company began with News+ — news services, in-app News. It will bring together more than 300 popular magazines, Newspapers, online publications, including the Wall Street Journal, the New Yorker, National Geographic, Men's Health and many others.
Each material will be adapted to the best display on the screens of Apple technology. Magazines will get animated covers. Apple noted that advertisers will not be able to track what exactly users are learning in News+. This means that after reading the article, you will not see advertising recommendations in applications and websites.
According to Apple, if you separately purchase all the magazines and subscriptions to the content presented in News+, then in a year it will take about $8000. But in the new service of the company, all this will be available only for $9.99 per month. In addition, the subscription applies to all family members, and everyone will be able to receive individual recommendations. The first month of using News+ will be free. At the start, the service will work in the US and Canada, and later this year Australia and the UK will join them.
Apple then introduced its own credit card. It is created completely free of charge in the proprietary application Wallet and is devoid of any fees. Goldman Sachs is Apple's partner Bank, and MasterCard is used as a payment system.
The main feature of the card was unlimited daily cashback in the amount of 2% from absolutely all purchases. In other words, every day the user will receive to your account real 2% of the funds spent for the day. For purchases in the Apple App Store and the Apple services the effect of increasing cash back — 3%.
Inside the Wallet application, statistics on all purchases with places and names of institutions where they were made are available. There you can easily and clearly set up credit limits with reduced interest rates.
If desired, users can order a physical credit card made of titanium with a chip and laser engraved name. Unlike traditional cards, it will not have a number, expiration date, CVV-code, and other usual information — all this is stored inside the Wallet application. It is important to note that when paying with a physical card, the cashback is only 1%.
Apple Card service will work in the US this summer.
Apple Arcade is a new approach to game distribution. This service will be built right into the App Store for iOS, macOS, and tvOS. After a monthly subscription, users will have access to premium games without ads, donation and any other in-app purchases. At the start, Apple will add more than 100 exclusive titles. The company also promised to regularly update the catalog.
All games in the Apple Arcade service will support offline mode so that any of them can be downloaded to your device and play without access to the Internet.
Apple Arcade will be released in the fall (probably in September along with iOS 13). The service will be available in more than 150 countries around the world. The subscription price will be announced later.
Updated Apple TV
The main attention was paid to the updated Apple TV application. The program will contain content from popular TV channels such as HBO, Starz, Showtime, various streaming services, as well as movies and TV shows. In other words, Apple put together many different applications in one place that were still available separately.
When opening any series or show, the viewer will be offered a free trial period, if any, or the opportunity to subscribe to a service that provides the selected content. In addition, all material will be available for offline viewing.
In the updated Apple TV app, users will find recommendations from the curators of the service and personalized collections based on views and existing subscriptions. If desired, all content can be shared with family members.
In May, the new SOFTWARE will be available for Apple TV, iPhone, and iPad, and in autumn it will be available for Mac computers. In addition, this spring the Apple TV app will appear on smart TVs of different companies, starting with Samsung. The service will be available in more than 100 countries around the world.
The last and the loudest announcement was Apple TV+ - streaming service, within which Apple will create and show exclusive content. The company enlisted the support of Steven Spielberg, Jennifer Aniston, Steve Carell, Jason Momoa, Kumala, Nanjiani, J. J. Abrams, Oprah Winfrey, and other celebrities. They will shoot for Apple TV+ TV shows, series, movies and other content without any advertising.
Apple TV+ service will appear inside the Apple TV app in more than 100 countries this fall. The subscription price to be announced.