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  • What is a neural network: What can neural networks already do?


    Priyanka

    Science does not stand still and is constantly evolving. And one of its surprising innovations is the neural network. Thanks to them, people have simplified a large number of tasks that have taken on new technologies. And how it works, what they do, and whether we are threatened with the uprising of machines – learn from this material.

    What is a neural network

    neural network

    A neural network is a system of interconnected processes working on a single task. It is able to work in a group and take into account previous experience and thus achieve great success

    Neural networks are an ordered system of processes interacting with each other. Each of them has to deal with incoming and outgoing signals. Signals are received and transmitted to each neuron, and this unites them into one network.

    Using the group mechanism of work, as well as a clearly defined algorithm that takes into account previous experience, neural networks can perform quite difficult and complex work. This makes them look like a human brain (albeit primitive)

    Painting neural networks

    Painting neural networks

    Neural networks are able not only to draw themselves but also to combine 2 photos into one!

    Yes, now neural networks can act as full-fledged representatives in modern art. A striking example of this was shown by Stanford student Robert Barratt, who trained in neural network drawing.

    True, he started from another - first, by downloading about six thousand lines from Kanye West to a computer, he taught artificial intelligence how to write a rap. Then Robert downloaded a lot of different photos from the Internet. On their basis, the neural network and created a portrait of a fictional person.

    I must say that the picture turned out pretty low-quality, but for the first attempt it turned out well. Surprisingly, after a while, they were able to sell it at auction for a little less than half a million dollars.

    Car driving

    scale_600 (2).jpg

    You may have seen similar cars: not only Google or Audi is testing the drones, but also, Yandex

    In the future, we hope that we will not have to drive ourselves. After all, this will create a system of unmanned vehicle control. And our super-technological neural networks will help us in this.

    At the moment, several large automotive companies like Audi or Tesla are engaged in similar developments. In the same area, they study the work of Uber and Google neural networks.

    With the help of a neural network system, a car without a driver can distinguish between road markings, signs, pedestrians and other cars, making a decision on how to pave the way.

    Scam Detection

    Scam Detection

    Very soon, the facts of corruption will be able to search and install not a person, but a computer!

    The main thing that initially sharpened neural networks – is the recognition of different images. In particular, they can display statistics and build a logical link between events. Or documents that were useful to Spanish scientists.

    On the basis of neural networks, they created a special program that through the analysis of various official documents can establish facts of corruption. This helps to control crime in many provincial regions.

    Also, neural networks help to recognize fraud with credit cards of people and are often used in the banking sector.

    Instant translation

    What is a neural network: What can neural networks already do?

    This is how Google translator works today - there is an instant auto-translation feature!

    Neural networks are now actively used by Google – one of the leading companies for the introduction of new technologies. And that's why they made a new function in their translator – instant translation of text in real-time using a special algorithm and neural networks.

    To do this, you just need to point the smartphone camera at the text. The neural network processes each character separately, even despite the poor quality, blur, sophisticated font. After the system quickly shifts the signs into words, connects the words into sentences, and the person instantly gets a ready translation.

    With such rapidly developing technologies, it is quite real people's fears that the uprising of machines may begin. But it seems that this is still far. The level of development of the most powerful network does not exceed the level of a five-year-old child. Yes, and we do not have large batteries, so it's enough to pull out the outlet to win 🙂



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      Massive MIMO
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      Concept
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      The advantage of the S9 is in the chamber. The model uses variable aperture technology, pre-honed in a niche "clamshell" W2018. So the gadget shoots with an aperture of f/1.5 or f / 2.4.
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      Serious changes had been made to the ability of an artificial intelligence platform. Engine AI Engine 4th generation uses the hardware power of the GPU and the auxiliary processor Hexagon 690. Its overall performance is more than 7 trillion operations per second — three times that of the previous generation.

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      For the first time for mobile devices support of the HDR10+ standard both for playback and for video recording is declared. Hardware acceleration of decoding and decoding of H. 265 and VP9 will provide high energy efficiency when playing multimedia files. Switching to hardware processing of multimedia files also significantly increases the energy efficiency of the platform.

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      Snapdragon 855 has received support for Wi-Fi standard 6 ready and MIMO technology for more efficient use of a large number of devices within the range of the access point. It is the first mobile platform to support 802.11a with wireless speeds of up to 10 Gbps with low latency.

      Audio capabilities of the chipset are represented by Qualcomm TrueWireless Stereo Plus technology for wireless headphones, which optimizes signal delay between the right and left channels and reduces power consumption. This will significantly increase the time to listen to music from a single battery charge when using True Wireless devices.

      A separate speech of the company's representatives was devoted to the gaming capabilities of the new platform.
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  • Technology

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      Goals and Tasks
      Knowing the definition is not enough. You need to know for what purposes search marketing is used.
      Sales. This is the most obvious task that this method of promotion performs. It is necessary to attract interested buyers to the site who will make a purchase. Image. The more often a person will see the logo of your company, the more likely that he will remember you and sooner or later become a client. Reputation. If we are talking about the promotion in social networks, a large value can have reviews. It is advisable to find a way to encourage buyers to leave real reviews. The more positive opinions can be collected, the greater the level of confidence in the company among potential customers. Competition. The market for goods and services is currently oversaturated. That is why it is especially important to compete and win customers over to your own side. Information. You can offer users up-to-date information about the products and services they are interested in. Even if they don't buy anything right away, your company will become an expert for them. In the future, they can return, choosing you among the many competitors.
      Methods and Technologies
      You need to understand that SEM (search engine marketing) is the whole complex of actions, which may include website optimization, contextual and launching viral advertising, and on the Internet resource work more effectively, attracting target customers and converting them into real buyers. So, what are the technologies of search marketing?
      Contextual advertising. Targeted advertising. Search engine optimization. Social network. Let's talk more about some of the technologies listed above.
      Search engine optimization
      This is only part of the marketing campaign. It involves working directly with the promoted site. Moreover, search engine optimization can be both internal and external. In the first case, work with texts published on the website, metatags, links, etc. In the second case, efforts are aimed at increasing the number of links to third-party resources.

      There are a considerable number of factors that allow you to improve the position of the site in search results. A simple user does not need to know all of them. To do this, there is a separate profession, representatives of which are engaged in search engine optimization.
      Contextual advertising
      This system for placing paid ads, created by the search engines. Each user can create their own ads and thus attract the target audience to their own website.
      The advantage of contextual advertising is that the user does not pay for the fact of placing an advertisement. Payment is charged only if the user clicked on the ad and went to the specified site.
      Another important feature is that to get to the top lines do not need long and painstakingly to optimize the site. You can buy this place for a fee, exhibited by the search engine. It is difficult to predict how high the conversion will be in this case.
      Social networks
      These sites are incredibly popular among the population. It is not surprising that this is quite successfully used by marketers. In this case, often published interesting for users' materials, to support communication in thematic communities, etc. In a sense, marketing in social networks can be called hidden. In addition, this method of advertising is not suitable for all companies. Not every product can be advertised with beautiful photos on social networks and enticing texts.

      Search marketing security
      This question becomes relevant if illegal methods of promotion are used. Conventionally, they are called "gray" and " black".
      Above were described exclusively "white" methods of search marketing, which are loyal to the search engines. Such a conscientious promotion requires a lot of time and effort, but ultimately increases the reputation of the site and gives a reliable result.
      Why then use "gray" and "black" schemes? For the reason that not all site owners are willing to invest a lot of time, effort, and money in the fair promotion. However, you need to understand that when using unscrupulous methods then it will be extremely difficult to restore the reputation of the site or even impossible.
      Prohibited method:
      spamming; automatic link exchange and purchase; placement of links to non-thematic sites. Some of these methods can produce results, but they can also lead to a site ban. Then it will disappear from the search results. Is it worth the risk, each site owner decides for himself.

      Disadvantages
      Delayed result. It may take several weeks of hard work to see the first results of search marketing. We must understand that this is a task that involves long-term implementation. Do not take it, waiting for lightning-fast results. Dependence on competitors. Even if as a result of well-organized search marketing you will be able to be in a good position in the issuance, all at any time can change because of the actions of your competitors. Complexity. It is almost impossible to carry out the whole complex of measures to promote the company on the Internet alone. This requires a whole team of professionals, not random people. Financial cost. You will have to pay for both professional services and search marketing. For example, if we are talking about contextual advertising. You need to understand that the promotion cannot be absolutely free.

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