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  • Snapdragon 7 nm, 5g-xiaomi smartphone, arm for laptops: Qualcomm showed new items 2019


    Every December Qualcomm presents new flagship processors and other developments. This year, the technology was just a breakthrough!

    Snapdragon 855: 7 nanometers and 60% more powerful

    In Snapdragon 855 Qualcomm switched to the use of advanced 7-nm process technology. As a result, devices based on this chipset will differ not only with increased power but also with improved energy efficiency and less heating. In comparison with Snapdragon 845 processor performance increased by 45%, and the graphics accelerator - by 20% (its detailed specifications can be found in our material).

    The new mobile platform has received hardware-level support for Qualcomm 3D Sonic Sensor built-in fingerprint scanner. Such a sensor is much more reliable and more accurate than the optical sensors currently used in smartphones.

    Smartphones based on Snapdragon 855 will be able to automatically improve photos taken with a lack of lighting, adjust the autofocus, and post-processing of finished frames without any delay.

    For the first time, mobile gadgets received support for extended dynamic range HDR10+ when playing and recording video.

    Snapdragon Elite Gaming: better graphics, lower power consumption in games

    Another important feature Snapdragon 855 — support new technology Snapdragon Elite Gaming. With it, games, especially multiplayer, will go much smoother by reducing frame loss to 90% and optimizing the use of Internet traffic. In addition, this technology reduces energy consumption by 20%, which is especially important for mobile gamers. Qualcomm also promises even more beautiful graphics in mobile games, HDR support, and cinematic post-processing.

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    Snapdragon 855 in smartphones: so far only Xiaomi

    Several prototypes of smartphones based on Snapdragon 855 were presented at Snapdragon Tech Summit. But the device ready for commercial launch was demonstrated only by Xiaomi, showing the flagship Mi Mix 3 with 5g support. But the timing of its release and the cost was not reported.

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    Also at the summit, the General Director of OnePlus Pete Lau spoke about the development of a new 5g smartphone based on Snapdragon 855. Such a gadget, as Lau notes, will cost $200-300 more than their existing models.

    Artificial intelligence and augmented reality

    Qualcomm paid attention to artificial intelligence and augmented reality technologies. In Snapdragon 855 uses a block of neural computing of the fourth generation, the performance of which has increased three times in comparison with its predecessor, and in comparison with competitors declared a twofold increase. For example, the delay in recognizing a page of text through the camera using Google Lens has decreased by three times, and the power consumption has decreased by 3.7 times.

    7 nm2.jpg

    The use of artificial intelligence allows during video recording to include background blur, as on professional cameras. Or even replace the background-all this happens directly on the device, not on remote servers, as it is implemented in various applications. In addition, Snapdragon 855 supports accurate facial recognition at the hardware level.

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    Devices based on Snapdragon 855 will receive a significant increase in capabilities when working with augmented and virtual reality due to hardware acceleration. Smartphones will be able to better recognize objects in the frame with the provision of useful information about them and will more naturally display virtual things in the real world.

    Fifth-generation networks: up to 1.5 Gbit/s

    Snapdragon 855 will be the first Qualcomm mobile platform to use a fifth-generation X50 modem. During a demonstration of the work of the modem, connection speeds were up to 1.5 GB/s. This is enough even for streaming video at a resolution of 8K. In addition to the increased speed of data transmission in the networks of the fifth generation of the signal passes through obstacles, including walls of the houses. This is due to the fact that the new standard operates in the millimeter range.

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    It is expected that the commercial launch of 5G, which is scheduled for 2019, will accelerate the spread of the Internet of things, self-driving cars, and smart city systems.  The new standard provides low latency, which is very important for smart devices.

    Snapdragon 8cx: ARM processor specifically for laptops

    7 nm5.jpg

    Two years ago, Qualcomm's first shared plans to release a Windows-laptops on the Snapdragon processor is Always Connected PC. For these mobile computers offered a "smartphone" chip 835-th line. But laptops with conventional mobile processors were released only a few models from a couple of manufacturers. And this year, Qualcomm introduced the world's first processor made specifically for devices Always Connected PC, Snapdragon 8cx. This chipset, also made by 7-nm process technology, has become the most powerful in the history of the company. Compared to the Snapdragon 850, its performance has doubled and energy efficiency has improved by 60%. In terms of power, it is comparable to the Intel Core u series processors, which are used in many laptops and 2-in-1 devices.

    The key advantage of Qualcomm ARM chips over x86 processors is significantly lower power consumption. According to the company, mobile computers based on Snapdragon 8cx in some scenarios will be able to work up to 25 hours without recharging.

    7 nm6.jpg

    Also during the presentation, Qualcomm announced that Windows computers with Snapdragon 8cx processor will support many popular applications and services, including the Office Suite from Microsoft, Netflix, Spotify, VLC, Firefox, and many others.

    The first computers based on Qualcomm 8cx are expected to appear this year.

    Edited by DeZire

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      Samsung Galaxy S6 (2015): curved display, wireless technology

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      Search engine optimization
      This is only part of the marketing campaign. It involves working directly with the promoted site. Moreover, search engine optimization can be both internal and external. In the first case, work with texts published on the website, metatags, links, etc. In the second case, efforts are aimed at increasing the number of links to third-party resources.

      There are a considerable number of factors that allow you to improve the position of the site in search results. A simple user does not need to know all of them. To do this, there is a separate profession, representatives of which are engaged in search engine optimization.
      Contextual advertising
      This system for placing paid ads, created by the search engines. Each user can create their own ads and thus attract the target audience to their own website.
      The advantage of contextual advertising is that the user does not pay for the fact of placing an advertisement. Payment is charged only if the user clicked on the ad and went to the specified site.
      Another important feature is that to get to the top lines do not need long and painstakingly to optimize the site. You can buy this place for a fee, exhibited by the search engine. It is difficult to predict how high the conversion will be in this case.
      Social networks
      These sites are incredibly popular among the population. It is not surprising that this is quite successfully used by marketers. In this case, often published interesting for users' materials, to support communication in thematic communities, etc. In a sense, marketing in social networks can be called hidden. In addition, this method of advertising is not suitable for all companies. Not every product can be advertised with beautiful photos on social networks and enticing texts.

      Search marketing security
      This question becomes relevant if illegal methods of promotion are used. Conventionally, they are called "gray" and " black".
      Above were described exclusively "white" methods of search marketing, which are loyal to the search engines. Such a conscientious promotion requires a lot of time and effort, but ultimately increases the reputation of the site and gives a reliable result.
      Why then use "gray" and "black" schemes? For the reason that not all site owners are willing to invest a lot of time, effort, and money in the fair promotion. However, you need to understand that when using unscrupulous methods then it will be extremely difficult to restore the reputation of the site or even impossible.
      Prohibited method:
      spamming; automatic link exchange and purchase; placement of links to non-thematic sites. Some of these methods can produce results, but they can also lead to a site ban. Then it will disappear from the search results. Is it worth the risk, each site owner decides for himself.

      Delayed result. It may take several weeks of hard work to see the first results of search marketing. We must understand that this is a task that involves long-term implementation. Do not take it, waiting for lightning-fast results. Dependence on competitors. Even if as a result of well-organized search marketing you will be able to be in a good position in the issuance, all at any time can change because of the actions of your competitors. Complexity. It is almost impossible to carry out the whole complex of measures to promote the company on the Internet alone. This requires a whole team of professionals, not random people. Financial cost. You will have to pay for both professional services and search marketing. For example, if we are talking about contextual advertising. You need to understand that the promotion cannot be absolutely free.

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