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  • Samsung safety rules - How to protect your smartphone from viruses and data theft


    Sometimes our gadgets know more about us than the closest people. Even if you think that you have nothing to hide, insignificant-looking information can be useful for an attacker, and fatal for you. Together with Samsung, we suggest finding a solution to security problems and minimizing adverse effects.

    Samsung safety rules - How to protect your smartphone from viruses and data theft

    Fort Knox in your pocket

    How to turn a smartphone into a digital fortress? Samsung has a lot of hardware and software protection tools integrated with the KNOX platform. It all starts at the production stage - the company strictly monitors the manufacture of microcircuits. Data encryption and isolation are carried out through the so-called “Protected Folder” - a space for storing information that you will only have access to.

    In addition to the files in the Protected Folder, Samsung Knox protects data from applications such as Samsung Pay, Samsung Health and Samsung Pass.

    Samsung safety rules - How to protect your smartphone from viruses and data theft

    In 2014, the company launched the Samsung Security Update, an automatic monthly software update program, to quickly respond to zero-day vulnerabilities. So, usually, shortcomings are corrected before the media makes them public. For example, in September 2019, researchers at Check Point Research discovered a vulnerability through which attackers could access the victim’s personal data via SMS. Later it turned out that Samsung corrected everything back in May. We have already described this situation in more detail.

    What are the safety rules?

    Now let's talk about what depends only on us, and not on the manufacturer.

    Rule number 1 - You need to install applications only from official stores because it is not in vain that Google and Apple constantly clean digital counters from programs of unscrupulous developers. It’s even better to turn on auto-update or keep track of the relevance of the versions yourself because each new build can carry security patches.

    Samsung safety rules - How to protect your smartphone from viruses and data theft

    Rule number 2 - Pay attention to the permissions that you give applications during installation. Often, they require access to the camera and calls, although, in fact, they do not need it. Such requests must be stopped, and not push buttons at random.

    Rule number 3 - Firmware updates not only add features, but also close system vulnerabilities, including critical ones. Therefore, you should not ignore OS offers about updates. For example, Google has introduced monthly Android updates specifically for sending security patches.

    Rule number 4 - The password must be strong: contain both uppercase and lowercase letters, numbers and various characters. And the longer it is, the better. Try to create different passwords everywhere and change them regularly. If you come up with complex combinations is not your thing, generators will help. Is it difficult to remember the suggested combinations? It doesn’t matter, because there are special password storages with encryption, of course, for example, “Protected Folder”.

    Samsung safety rules - How to protect your smartphone from viruses and data theft

    Rule number 5 - Use public access points less often. When you connect to them, you can be stolen by logins, passwords, email addresses, and other data by analyzing the transmitted traffic. In addition, it will be easier to send you to phishing sites or pages with trojans. And if you cannot do without public Wi-Fi, we recommend using a connection to a virtual private network (VPN). Then the traffic will go along a secure route and in encrypted form. And most importantly: in the settings, cancel the automatic connection to open access points.

    Rule number 6 - The physical protection of a smartphone is equally important. Entering a login and password, viewing SMS with codes from banks and documents with corporate secrets in a metro car filled with people is definitely not welcome. After all, anyone can drop by and see everything on the screen of your smartphone.

    Rule number 7 - Use two-factor authentication - where without it. This is an additional measure that provides access to a device or service in two steps. The first way to apply it is an SMS message with a set of numbers to confirm your identity. The second is an email. And the third and most reliable is time codes from applications like Google Authenticator, where a six-digit key is updated every 25 seconds.

    Rule number 8 - Just be careful. Do not follow suspicious links or download unknown files. Carefully read the address of the site where you are - is this a duplicate? After all, often what they wanted to hide is in the most prominent place.

    Samsung safety rules - How to protect your smartphone from viruses and data theft

    Today, information security is as important as, for example, issues of politics and economics. Because the data stolen from the gadget can negatively affect both an individual person and an entire corporation - it all depends on what information the user has. Samsung is trying to protect the owners of their smartphones from threats, helping them avoid adverse effects. But we consumers should not forget about the basic rules of digital hygiene.

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  • Technology

    • Search engine marketing (SEM): the methods, techniques, safety

      What is search marketing? A few years ago, this term simply did not exist. However, the rapid development of Internet technologies has led not only to the emergence of this trend but also to its amazing popularity. At the moment, search marketing is known as an effective way of promotion, which includes a range of activities aimed at achieving only one goal - to attract customers.

      Table of Contents
      Definition Relevance Goals and Tasks Methods and Technologies Search engine optimization Contextual advertising Social networks Search marketing security Prohibited method: Disadvantages Definition
      If you have not encountered this term before, it's time to get acquainted with it. Search engine marketing involves promotion in search engines in order to attract the target audience. I must say that this is a whole system in which several specialists are involved. They are marketers, programmers, copywriters, designers, etc.
      Compared to other methods of search engine marketing on the Internet has a major advantage. It allows you to reach out to an audience that is interested in the proposal addressed to it. This is due to the fact that it comes to the search engine for an answer to your request. Offering what potential visitors need, you both benefit. Customers get what they're looking for, and you get real customers.
      Search marketing is still a fairly new technology. Therefore, users have a logical question: why is it needed and whether it is needed at all? Let's find out.
      So, the main task of search marketing is to attract potential consumers. And not random, but only interested. After all, the offer is addressed only to those who are already looking for a product or service that you are ready to offer.
      However, in order for a user to notice your website among dozens of competitors, it is necessary to use various methods of search marketing. After all, as a rule, scrolling through the issue, the user rarely browses more than ten sites. Competently using the latest technology, you can be in the top ten and get ahead of competitors in the fight for the attention of potential customers.

      The theoretical definition does not always give an accurate understanding. Let's try to find out how search engine marketing works and what it's for.
      So, suppose that a budding entrepreneur decided to open his own business – to sell lingerie in an online store. This is a popular product that is in demand.
      However, in any area, you need advertising that allows you to attract customers. Because their absence means no profit. For start-up entrepreneurs, all costs are on the account, and any advertising is not cheap.
      There are many companies that offer search marketing among other services. You can even link the amount of payment to the result or make parts. That is, first the entrepreneur receives real customers, and then from the profits makes the rest of the payment for such an unusual method of advertising. Convenient to all.

      Goals and Tasks
      Knowing the definition is not enough. You need to know for what purposes search marketing is used.
      Sales. This is the most obvious task that this method of promotion performs. It is necessary to attract interested buyers to the site who will make a purchase. Image. The more often a person will see the logo of your company, the more likely that he will remember you and sooner or later become a client. Reputation. If we are talking about the promotion in social networks, a large value can have reviews. It is advisable to find a way to encourage buyers to leave real reviews. The more positive opinions can be collected, the greater the level of confidence in the company among potential customers. Competition. The market for goods and services is currently oversaturated. That is why it is especially important to compete and win customers over to your own side. Information. You can offer users up-to-date information about the products and services they are interested in. Even if they don't buy anything right away, your company will become an expert for them. In the future, they can return, choosing you among the many competitors.
      Methods and Technologies
      You need to understand that SEM (search engine marketing) is the whole complex of actions, which may include website optimization, contextual and launching viral advertising, and on the Internet resource work more effectively, attracting target customers and converting them into real buyers. So, what are the technologies of search marketing?
      Contextual advertising. Targeted advertising. Search engine optimization. Social network. Let's talk more about some of the technologies listed above.
      Search engine optimization
      This is only part of the marketing campaign. It involves working directly with the promoted site. Moreover, search engine optimization can be both internal and external. In the first case, work with texts published on the website, metatags, links, etc. In the second case, efforts are aimed at increasing the number of links to third-party resources.

      There are a considerable number of factors that allow you to improve the position of the site in search results. A simple user does not need to know all of them. To do this, there is a separate profession, representatives of which are engaged in search engine optimization.
      Contextual advertising
      This system for placing paid ads, created by the search engines. Each user can create their own ads and thus attract the target audience to their own website.
      The advantage of contextual advertising is that the user does not pay for the fact of placing an advertisement. Payment is charged only if the user clicked on the ad and went to the specified site.
      Another important feature is that to get to the top lines do not need long and painstakingly to optimize the site. You can buy this place for a fee, exhibited by the search engine. It is difficult to predict how high the conversion will be in this case.
      Social networks
      These sites are incredibly popular among the population. It is not surprising that this is quite successfully used by marketers. In this case, often published interesting for users' materials, to support communication in thematic communities, etc. In a sense, marketing in social networks can be called hidden. In addition, this method of advertising is not suitable for all companies. Not every product can be advertised with beautiful photos on social networks and enticing texts.

      Search marketing security
      This question becomes relevant if illegal methods of promotion are used. Conventionally, they are called "gray" and " black".
      Above were described exclusively "white" methods of search marketing, which are loyal to the search engines. Such a conscientious promotion requires a lot of time and effort, but ultimately increases the reputation of the site and gives a reliable result.
      Why then use "gray" and "black" schemes? For the reason that not all site owners are willing to invest a lot of time, effort, and money in the fair promotion. However, you need to understand that when using unscrupulous methods then it will be extremely difficult to restore the reputation of the site or even impossible.
      Prohibited method:
      spamming; automatic link exchange and purchase; placement of links to non-thematic sites. Some of these methods can produce results, but they can also lead to a site ban. Then it will disappear from the search results. Is it worth the risk, each site owner decides for himself.

      Delayed result. It may take several weeks of hard work to see the first results of search marketing. We must understand that this is a task that involves long-term implementation. Do not take it, waiting for lightning-fast results. Dependence on competitors. Even if as a result of well-organized search marketing you will be able to be in a good position in the issuance, all at any time can change because of the actions of your competitors. Complexity. It is almost impossible to carry out the whole complex of measures to promote the company on the Internet alone. This requires a whole team of professionals, not random people. Financial cost. You will have to pay for both professional services and search marketing. For example, if we are talking about contextual advertising. You need to understand that the promotion cannot be absolutely free.

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