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  • Cool Tech Gifts - Best Tech Gifts March 2019


    What to give a girl without hurting her feelings? You will not guess with the size of clothes - scandal, in goods for the kitchen she can see sexist notes, and in cosmetics — reproaches towards appearance. The answer is outrageously simple — gadgets. There is a huge selection of offers, and discounts before the holidays have not been canceled. We look at a dozen interesting options.

    1. Samsung Galaxy Watch

    Galaxy Watch is available in black and rose gold. In addition, you can choose the design of the dial and strap, so that the gadget will fit any image and outfit. The Samsung smartwatch has a personal fitness trainer mode: it captures all the physical activity of the user, including running, Cycling, swimming, and about 35 more options. Screen Galaxy Watch is lit constantly (the function is Always on Display), so there is no need to press buttons to see the time.

    Galaxy Watch


    The device received a flash drive for 4 GB so that its memory will fit a lot of useful applications and even games. Charging the gadget is wireless: it is enough to put the Galaxy Watch on the complete wireless memory. Samsung Pay function allows you to pay for goods in stores without taking out your wallet or smartphone — you only need to hold your hand at the terminal.


    2. Samsung Qi Certified Fast Charge Wireless Charger

    If your girl is far from the world of modern technology, surprise her with wireless charging capabilities. For these purposes, perfect Samsung Qi Certified Fast Charge Wireless Charger. It is compatible with dozens of smartphones that support the Qi standard. Among them are all " Apple" iPhone 8 and newer, as well as the flagships of Samsung, Huawei, Xiaomi, LG and other manufacturers.

    Samsung Qi Certified Fast Charge Wireless Charger

    The device is equipped with a Built-in cooling fan so that the keeps your device and the charger cool during charging.  Compact size (1 x 1 x 1 inch, Weight- 1 pound) allows you to put the gadget even in a small handbag. Dual-coil design provides more charging area. Charge in portrait or landscape mode for easy use of your device and widescreen media viewing.


    3. Smartphone Honor View 20

    The main feature of the device is a dual camera Sony IMX586 with a resolution of 48 MP, aperture f/1.8 and a pixel size of 0.8 microns. In simple terms, this sensor produces high-quality images with high detail and natural colors even at night. The camera is equipped with AI for automatic scene recognition in the frame and post-processing of photos. In addition, it can shoot slow-motion video at 960 fps. The front camera also does not disappoint: it got the sensor 25 MP, so the selfies come out great.

    Honor View 20

    Due to the 4000 mAh battery, the phone "lives" up to 15 hours in the video playback mode and up to 25 hours in conversations. The battery supports proprietary fast charging technology: in just half an hour the gadget is charged more than half. Of the obvious advantages is also worth noting the actual chipset Kirin 980, frameless screen with a diagonal of 6.4 inches and the presence of NFC module.


    4. Fitness tracker Honor Band 3

    Fitness tracker will be the perfect gift for girls who monitor health and actively involved in sports. Honor Band 3 counts steps, measures heart rate and calories burned. It easily calculates your sleep and Wake time and then transfers all the information to the app on your smartphone. The tracker is equipped with a monochrome screen, which displays notifications about calls and messages — a great replacement for smartwatches, and such a bracelet is much cheaper. Another useful feature is a smart alarm clock: the device selects the most successful time and wakes the owner.

    Honor Band 3

    The gadget is almost weightless-only 18g, and the silicone strap is securely attached to the hand. Water and dust tracker is also not afraid, as there is protection standard IP68. The 100 mAh battery provides up to 30 days of operation on a single charge.


    5. Samsung Galaxy A9 Smartphone

    Galaxy A9 will appreciate the girls who love to take pictures on your smartphone. This model is equipped with four rear cameras. This variety of lenses helps the photographer capture reality with maximum detail in any scenario, be it portrait, landscape or distant object.

    Samsung Galaxy A9

    The performance of the gadget is close to the flagship: it is equipped with an eight-core Snapdragon processor 660 and 6 GB of RAM. The amount of internal memory is 128 GB, it can be expanded. The battery is also not pumped up: the manufacturer has installed a capacious-3800 mAh, besides supporting fast charging. It will last for almost a day of use with the screen constantly on.


    6. BeatsX Wireless headphones with microphone

    Wireless headset radically solves the problem with connectors and tangled cables — just connect it to your smartphone or laptop via Bluetooth. Built-in rechargeable battery Beats BeatsX gives you the opportunity to play music at maximum volume for up to 8 hours. Even if there is little time left before leaving the house-this is not a reason to panic: in just five minutes the headphones will have time to charge so that they will work for two hours without a break.


    The accessory is lightweight and compact, it is convenient to carry around the neck or put in a pocket of jeans. The kit has a variety of inserts of different sizes and additional mounting for a more secure fit. The headphones are equipped with a remote with a built-in microphone and buttons to control playback and volume.


    7. Apple Watch

    This Apple smartwatch comes with a Gold Aluminium Case with Pink Sand Sports Loop. It is made of durable braided nylon, so perfectly breathable — the wrist almost does not sweat during training. The device is equipped with heart rate and activity sensors so that owners can constantly monitor vital signs.

    Apple Watch

    Apple watches runs up to 18 hours on a single battery charge. The case is made of aluminum and the back panel is made of ceramic and sapphire glass. The gadget is protected from moisture and dust: the clock can take a shower and swim in the pool. The device has 16 GB of built-in memory and supports Wi-Fi, it connects to smartphones via Bluetooth 5.0.


    8. Smartphone Honor 8X

    The bright design of Honor 8X will definitely attract attention. Glass back cover flaunts a spectacular gradient, in addition to the choice of models of different colors. Screen with a diagonal of 6.5 inches has such a thin frame, which is 91% of the area of the front panel.

    In addition to the impressive design, the smartphone boasts powerful hardware. The device has a proprietary chipset HiSilicon Kirin 710 and 4 GB of RAM. The processor is equipped with a neural network module NPU, which optimizes performance and power consumption, and analyzes the scene when taking pictures.

    Honor 8X

    By the way, the latter: Honor 8X equipped with a dual camera — 20 + 2 MP, the second sensor blurs the background in portrait mode. Night mode allows you to take pictures with minimal noise in low light. NFC chip complements the overall picture, making this model one of the best in the middle price segment.


    9. Rainbow DualShock wireless controller

    Official DualShock controllers for the PlayStation 4 are available in several colors, but still, look pretty restrained. It is understandable, because ergonomics is more important than decorations, and nothing distracts from the gameplay.

    Rainbow DualShock wireless controller

    The company Rainbow decided that a little paint will not hurt: their customized version of the controller received a more expressive design. The touch panel is yellow and white, the handles are pink and blue, besides the gamepad has a lot of nice pictures. The rest of the controller is no different from the standard version of DualShock: it is also connected to the PS4 via Bluetooth.


    10. Samsung Galaxy S10 Smartphone

    Recently introduced Samsung Galaxy S10 - cool tech gift in March. The gadget is equipped with a 6.1-inch Dynamic AMOLED screen with a neat cutout for the front camera right in the display. The ultrasonic fingerprint scanner was hidden under the display panel. The screen boasts excellent resolution (3040x1440 pixels) and Gorilla Glass 6 protective glass.

    Samsung Galaxy S10

    Inside is the latest eight-core chipset Exynos 9820 with a clock speed up to 2.7 GHz and 8 GB of RAM — this option is suitable for the most energy-intensive applications and games. For detailed images responsible triple main camera: two sensors of 12 MP each and the third wide-angle 16 MP.

    Of the interesting chips can be noted reversible charging: the smartphone is able to play the role of wireless power Bank for other devices that support the Qi standard.


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  • Technology

    • Search engine marketing (SEM): the methods, techniques, safety

      What is search marketing? A few years ago, this term simply did not exist. However, the rapid development of Internet technologies has led not only to the emergence of this trend but also to its amazing popularity. At the moment, search marketing is known as an effective way of promotion, which includes a range of activities aimed at achieving only one goal - to attract customers.

      Table of Contents
      Definition Relevance Goals and Tasks Methods and Technologies Search engine optimization Contextual advertising Social networks Search marketing security Prohibited method: Disadvantages Definition
      If you have not encountered this term before, it's time to get acquainted with it. Search engine marketing involves promotion in search engines in order to attract the target audience. I must say that this is a whole system in which several specialists are involved. They are marketers, programmers, copywriters, designers, etc.
      Compared to other methods of search engine marketing on the Internet has a major advantage. It allows you to reach out to an audience that is interested in the proposal addressed to it. This is due to the fact that it comes to the search engine for an answer to your request. Offering what potential visitors need, you both benefit. Customers get what they're looking for, and you get real customers.
      Search marketing is still a fairly new technology. Therefore, users have a logical question: why is it needed and whether it is needed at all? Let's find out.
      So, the main task of search marketing is to attract potential consumers. And not random, but only interested. After all, the offer is addressed only to those who are already looking for a product or service that you are ready to offer.
      However, in order for a user to notice your website among dozens of competitors, it is necessary to use various methods of search marketing. After all, as a rule, scrolling through the issue, the user rarely browses more than ten sites. Competently using the latest technology, you can be in the top ten and get ahead of competitors in the fight for the attention of potential customers.

      The theoretical definition does not always give an accurate understanding. Let's try to find out how search engine marketing works and what it's for.
      So, suppose that a budding entrepreneur decided to open his own business – to sell lingerie in an online store. This is a popular product that is in demand.
      However, in any area, you need advertising that allows you to attract customers. Because their absence means no profit. For start-up entrepreneurs, all costs are on the account, and any advertising is not cheap.
      There are many companies that offer search marketing among other services. You can even link the amount of payment to the result or make parts. That is, first the entrepreneur receives real customers, and then from the profits makes the rest of the payment for such an unusual method of advertising. Convenient to all.

      Goals and Tasks
      Knowing the definition is not enough. You need to know for what purposes search marketing is used.
      Sales. This is the most obvious task that this method of promotion performs. It is necessary to attract interested buyers to the site who will make a purchase. Image. The more often a person will see the logo of your company, the more likely that he will remember you and sooner or later become a client. Reputation. If we are talking about the promotion in social networks, a large value can have reviews. It is advisable to find a way to encourage buyers to leave real reviews. The more positive opinions can be collected, the greater the level of confidence in the company among potential customers. Competition. The market for goods and services is currently oversaturated. That is why it is especially important to compete and win customers over to your own side. Information. You can offer users up-to-date information about the products and services they are interested in. Even if they don't buy anything right away, your company will become an expert for them. In the future, they can return, choosing you among the many competitors.
      Methods and Technologies
      You need to understand that SEM (search engine marketing) is the whole complex of actions, which may include website optimization, contextual and launching viral advertising, and on the Internet resource work more effectively, attracting target customers and converting them into real buyers. So, what are the technologies of search marketing?
      Contextual advertising. Targeted advertising. Search engine optimization. Social network. Let's talk more about some of the technologies listed above.
      Search engine optimization
      This is only part of the marketing campaign. It involves working directly with the promoted site. Moreover, search engine optimization can be both internal and external. In the first case, work with texts published on the website, metatags, links, etc. In the second case, efforts are aimed at increasing the number of links to third-party resources.

      There are a considerable number of factors that allow you to improve the position of the site in search results. A simple user does not need to know all of them. To do this, there is a separate profession, representatives of which are engaged in search engine optimization.
      Contextual advertising
      This system for placing paid ads, created by the search engines. Each user can create their own ads and thus attract the target audience to their own website.
      The advantage of contextual advertising is that the user does not pay for the fact of placing an advertisement. Payment is charged only if the user clicked on the ad and went to the specified site.
      Another important feature is that to get to the top lines do not need long and painstakingly to optimize the site. You can buy this place for a fee, exhibited by the search engine. It is difficult to predict how high the conversion will be in this case.
      Social networks
      These sites are incredibly popular among the population. It is not surprising that this is quite successfully used by marketers. In this case, often published interesting for users' materials, to support communication in thematic communities, etc. In a sense, marketing in social networks can be called hidden. In addition, this method of advertising is not suitable for all companies. Not every product can be advertised with beautiful photos on social networks and enticing texts.

      Search marketing security
      This question becomes relevant if illegal methods of promotion are used. Conventionally, they are called "gray" and " black".
      Above were described exclusively "white" methods of search marketing, which are loyal to the search engines. Such a conscientious promotion requires a lot of time and effort, but ultimately increases the reputation of the site and gives a reliable result.
      Why then use "gray" and "black" schemes? For the reason that not all site owners are willing to invest a lot of time, effort, and money in the fair promotion. However, you need to understand that when using unscrupulous methods then it will be extremely difficult to restore the reputation of the site or even impossible.
      Prohibited method:
      spamming; automatic link exchange and purchase; placement of links to non-thematic sites. Some of these methods can produce results, but they can also lead to a site ban. Then it will disappear from the search results. Is it worth the risk, each site owner decides for himself.

      Delayed result. It may take several weeks of hard work to see the first results of search marketing. We must understand that this is a task that involves long-term implementation. Do not take it, waiting for lightning-fast results. Dependence on competitors. Even if as a result of well-organized search marketing you will be able to be in a good position in the issuance, all at any time can change because of the actions of your competitors. Complexity. It is almost impossible to carry out the whole complex of measures to promote the company on the Internet alone. This requires a whole team of professionals, not random people. Financial cost. You will have to pay for both professional services and search marketing. For example, if we are talking about contextual advertising. You need to understand that the promotion cannot be absolutely free.

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