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  • Why should I register a website in Google Analytics?

    Currently, your own website is no longer a luxury, but a necessary tool for business promotion. However, the owners often monitor only the statistics of visits to their resource, lightly neglecting all other information. For effective work of a site, it is necessary to represent accurately what pages cause the greatest interest and where visitors do not even look, from where most conversions, etc.

    To do this, a very useful tool was developed by Google – Google Analytics. This free service allows you to keep systematic statistics of attendance of the resource, getting the most detailed information.

    Who is helpful to use Google Analytics

    • Business leaders: to find out what activities to promote products and services on the site have brought the maximum effect, to identify General trends and patterns of attendance, to determine the most valuable customer segments.
    • Internet marketers: to get information about where visitors come from and how much time they spend on the site, what keywords attract potential customers the most, what types of advertising bring the maximum effect.
    • Website developers: to understand why people leave the resource, on which pages they stop the longest, what search queries are used to find the site.

    Google Analytics reports can be configured both by the frequency of receipt (once a day, week, month, etc.) and by the parameters of Analytics. The main sections that are included in the report are as follows:

    • Traffic source;
    • Visitors;
    • Behavior;
    • Content.

    Let's take a closer look at what information the Google Analytics counter offers us.

    • Visitors: the number of visitors, the country and city of their residence, how many new and how many repeat visits, the average number of views of individual pages and the entire resource as a whole, the duration of stay on this site, the intensity of work with individual pages, bounce rate, which browser, operating system and language are set by default visitor. The last point is very important for the correct choice of the language of advertisements.

    If desired, you can compare this data with similar information about competitors' websites.

    • Traffic sources: the volume of direct traffic (visitors who came to the site by directly entering the address or bookmark), sites from which transitions to this resource were made, search engines (how many people went to the site according to the search results). A lot of analytical information gives statistics and characteristics of keywords for which visitors found this resource. You can find information on each word separately – how many people from what city came to the site, and many other useful information.
    • Content: the duration of the page view, the number of failures, the number of exits from the pages. This information will allow you to optimize the content of the site, find out what information seems most interesting to visitors, and which pages need to improve or completely removed.
    • Behavior: In this context, these are pages that are opened to visitors after certain actions - registration, purchase of goods, order of services, etc. Therefore, the number of triggered "goals" directly shows the effectiveness of the site, as far as it corresponds to the business objectives. Google Analytics, in this case, will count the number of clicks on each banner or link, which will give full information about which of them is the most effective, and which can be completely removed from the site.

    Comparison of the counter goals and the total number of visitors will calculate the conversion of the resource, which is one of the most important information about its work.

    To connect this wonderful tool to your website, you need to put on the pages that you want to track, a special HTML - code. It will be assigned to the site after registration in Google Analytics.

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      As in the case of paragraph 16, this checklist for e-commerce, the issue of payment comes to the prevention of surprises. By taking a few complicated steps and getting to the completion of the purchase process, only to find out that your favorite payment option is not available. We recommend that you display your accepted payment methods to customers before they get to the payment process itself.
      21. SSL and privacy protection
      Here's one important thing in building trust: if your site has an SSL certificate, then there will be such a beautiful green lock in the address bar of the visitors ' browser, and you additionally inform them that purchases are made in a secure environment. These things will allow the customer to confidently write down their home address, credit card details, or any other personal information you ask them for.
      The relationship with other well-known companies in the field of information security will also have a positive impact on the credibility of your business.

      22. Warehouse or not?
      These days the availability of the product and stimulates sales. In online stores around the world, I want to buy my things where they will be sent to me tomorrow, or even today after the payment.
      If you tell me the goods are in stock, I'm more likely to buy them. It's not just about competition, it's about managing expectations. If your site tells me that something is not in stock, I still decide to buy in your store knowing that it will have to wait a bit.
      But if I buy in your store and I don't get the product within three weeks because it's out of stock, I'll go buy somewhere else next time.
      23. Do not require an account.
      Always allow buyers to buy without forcing them to create an account. I believe that it is bad practice for a customer to create an account. This is only true if creating an account gives the customer benefits such as simple license renewals, managing recurring payments, or the like. These are tasks I'd like to do in a secure environment, so I wouldn't mind creating an account.
      But when I buy clothes, and other consumer goods, I consider the creation of an account on the site optional.
      24. Mobile version of the online store
      Don't forget mobile users. The user interface of your mobile website should attract as much attention as the user interface of your website on personal computers.
      25. Speed
      This refers to the speed of loading pages of your site on your PC and mobile device. Nowadays people are used to fast Internet everywhere. However, there are plenty of locations around the world, with a crappy mobile connection and a small amount of data being transferred. In addition, Google tends to rank faster sites better, which is another reason to seek to improve the maximum speed of the site.
      26. The expiry time of a Cookie
      Probably the term "cookie expiration time" is too narrow for what I'm trying to say.
      The ability to store unpaid items in your shopping cart for a long time is one of the factors why it is better to use longer cookie expiration dates for your shopping cart.
      27. Meta description
      On e-Commerce sites, meta descriptions serve a very important purpose. In many cases, the correct meta-description forms a short excerpt (snippet) which is displayed by search engines in the results of the request and serves to obtain primary information about the content of the website page.
      Be sure to add a product-oriented meta description to your product pages so that search engines use the correct text in their search results!
      This list can make a hundred tips, and I'm sure as an online store owner, you can come up with even more. Feel free to share your tips in the comments or on social networks. I'm looking forward to them!
  • Blog Entries

    • By M. Konwar in Film
      Square Enix published a translation of the session of answers to investors ' questions about its financial results in the first half of the current fiscal year. Chief Executive Yosuke Matsuda confirmed that sales of "The Avengers" were below expectations and that the action role-playing movie has not yet paid off its production budget.

      Earlier it became known that Square Enix sold only 60% of the planned circulation of "The Avengers". It is estimated to have a budget of between $170 million to $190 million, with initial sales of only about 3 million copies. Because of this, the company's HD division lost approximately $ 62 million in the second quarter.
      Matsuda noted that if The Avengers hadn't been released last quarter, the HD division would have remained in the black. However, the losses were caused not only by the non-recouped development costs, but also by the marketing campaign, which suffered due to delays caused by the coronavirus pandemic.
      That being said, Square Enix still intends to make it profitable with post-release support. Last week, the developers announced that Kate Bishop will appear in The Avengers on December 8th.
    • By M. Konwar in Film
      At a recent panel dedicated to "Rick and Morty," the authors revealed that they are already working on the seventh season of the animated series.
      According to writer Dan Harmon, he can no longer clearly track plot milestones — he even threatened to unwittingly reveal spoilers for the fifth or sixth season. Harmon also hinted that the" space version " of Beth will return in the future and somehow affect the overall plot.
      Previously, the Adult Swim channel swooped in on 70 episodes of the project from the creators, and so far the show has just reached the season 4 finale - this happened at the end of May.
      There is no exact date for the premiere of the sequel yet.
    • By M. Konwar in Film
      In a recent interview, Zack Snyder said that for his version of "Justice League" in total, no more than 4-5 minutes were completed.
      Specifically, we are talking about new scenes, for which the director attracted most of the original cast. The numbers were so small because all the other material needed to complete the tape was already in the hands of the director - it only needed to be finalized. Simply put, the film's running time will still be four hours.
      He also revealed that this time there was no "focus group", and the tape will be made without any interference with the author's vision. By the way, in his version of the Joker, to the image of which Jared Leto returned again, will be slightly different from the image from "Suicide Squad".
      Snyder's Justice League will premiere on HBO Max in 2021.
    • By M. Konwar in Health
      Distortion of science for political and economic ends has prevented the allocation of needed resources to stop the spread of dangerous pathogens. This places all of society as a whole at risk, but exacting an insufferable toll of death and disability on our front-line healthcare workers, along with our most vulnerable populations. COVID-19 has demonstrated how dangerous this scenario has become.

      We have seen the United States top officials publicly flaunt the wearing of masks and use substandard infection control practices.  A super-spreader event was even created at the White House’s Rose Garden when rapid testing was used to prevent the spread of SARS-CoV-2. This type of test is known for high false negatives especially with trying to detect asymptomatic carriers. And a security guard for the president was seen wearing an N95-mask with an exhalation value, a setup for spreading the disease.
      There also have been reports that the federal government has impeded or mitigated CDC recommendations for cruise ship No-Sail orders, and to pressure the CDC regarding school openings.  Having consistent scientifically based messaging on a national level is of utmost importance. The messaging in the United States can be characterized as nothing short of bizarre.
      The CDC has flip-flopped on guidance regarding the use of masks on public transportation, the testing of asymptomatic carriers, and was late to stress the importance of spread with viral aerosols – too many of our buildings are not healthy. Significant infrastructural changes are needed to allow for proper social distancing, increase in ventilation, and air sanitization. Infrastructure upgrades are expensive and so far the United States does not have the political will to actualize these changes.
      Needless to say, it is a warning that the abandonment of scientific evidence-based recommendations has all but stymied effective public health responses in the United States.
      Health Care Worker and Patient Safety is of Paramount Importance
      One of the worst aspects of the United States’ response is the failure to provide adequate personnel protective equipment (PPE). The United States’ federal government has not invoked the Defense Production Act to assure an adequate supply of N95-masks for our workers. These masks require a key ingredient ‘melt blown textile’ which is difficult to manufacture. Relying solely on the free market is ill-advised since, similar to the N1H1 pandemic, industry is reluctant to retool for manufacture when they may not recoup their startup costs. This reluctance has its roots in the ideology and the desire of leaders not to create excess mandates and government overreach.
      Some feel the delay in recognition of aerosolization as a major mode of spread of SAR-CoV-2 was related to the paucity of N95-masks and the desire not to alarm workers. As of this writing, N95-masks are still in short supply.
      The impact that this lack of basic protective gear has had may never be known, for no one is counting SARS-CoV-2 infections and deaths in front-line workers.  A lack of mandatory reporting of work-related illness has resulted in incomplete reporting on healthcare personnel; the number of healthcare workers who died from COVID-19 could be between 752 to above 4000. The bottom line is, we need to do better.
      We have stressed in the past the importance of establishing a surveillance system and regular screening of healthcare workers for endemic dangerous pathogens and those pathogens which have frequent outbreaks in a facility, including pathogens CRE, Clostridioides difficile, MRSA, and SARS-CoV-2.
      Healthcare workers also need to have an economic and healthcare safety net for both themselves and their families. Paid sick leave is of paramount importance, since it is not ethical to have a healthcare worker making the untenable choice between the safety of patients and placing food on their family’s table.  Acquisitions of dangerous pathogens that occur during an outbreak or pandemic should qualify the worker for presumptive disability.
      Additionally, no one is counting patients who contract COVID-19 in hospital settings. The U.S. Department of Health and Human Services’ definition for a SARS-CoV-2 hospital-acquired infection is unfortunately next to useless; “Total current inpatients with the onset of suspected or laboratory-confirmed COVID-19 fourteen or more days after admission for a condition other than COVID-19.” Unfortunately, this definition is next to useless.
      For many patients, the greatest chance of catching SARS-CoV-2 is on the day of admission, due to being placed in a freshly turned over room and possibly going through the emergency room for initial treatment. Thus it is unlikely that few SARS-CoV-2 HAIs will be captured. The most accurate metric would be a diagnosis of SARS-CoV-2 acquisition which would occur 5 days after admission, including those which present after discharge. This metric would balance false positive and negative results and give a much better estimate of overall system performance. This mitigation of SARS-CoV-2 data is reminiscent of past pandemics where countries have a long history of hiding the numbers, as opposed to reporting them and correcting the problem.
      The Need to Take Care of Disparate Populations, Even the Elderly
      Initially, the virus emerged in the northwest region of the United States and devastated Nursing Homes where infectious disease regulations were all too lax. In 2019, the CDC attempted to strengthen infection prevention in nursing homes by enacting the strategy of Enhanced Barrier Precautions.. ‘Enhanced’ a  deceptive word, since these precautions are less stringent than Contact Precautions (these precautions were being advocated for the control of the CDC’s ‘Urgent Threats’ of carbapenem-resistant Enterobacteriaceae (CRE) and Candida Auris and can also be applied to patients colonized with MRSA). Recommendations for Enhanced Barrier Precautions state: “Residents are not restricted to their rooms and do not require placement in a private room.”
      Enhanced Barrier Precautions allow carriers to participate in nursing home activities and only require healthcare workers to implement contact precautions for high-risk activities, but even low-risk activities, such as passing meds, occur so frequently that one would expect frequent healthcare worker contamination.
      These precautions do not appear to be based upon how the MDRO spreads, but instead on avoiding more stringent and resource-intense strategies.
      Such strategies would include: Healthcare worker screening and availability of abundant PPE, along with determining the patient’s microbiome, and if dangerous pathogens are present, decolonization, and as a last resort cohorting patients with similar pathogens in dedicated facilities. Pathogens do not care about politics or the needs of the individual, they are genetically programmed to spread.
      Dangerous pathogens are genetically programmed to spread. Strategies need to be based upon the pathogen and not the political expediency of our leaders or to lessen the economic impact on our healthcare system. The COVID-19 pandemic has taught us the need for public support and embracement of scientifically based public health strategies to stop the spread of dangerous pathogens (proper building ventilation, widespread testing, social distancing, wearing masks, and hand hygiene). These strategies can be expensive to implement and may cause a severe short-term economic burden but are the fastest path to a full economic recovery.
      Whether one deals with MRSA or COVID-19, screening, and decolonization or self-isolation of healthcare workers is of utmost importance. Their health, the health of their families along with their patients depend upon it.
      This post is by Dr. Kevin Kavanagh, and originally appeared on the BMC blog network.
    • By Priyanka in Food
      Flax seeds are an amazing superfood that combines a huge variety of different nutrients and is useful for all body systems. Even in ancient Greece, a decoction of Flaxseed was used as an anti-inflammatory agent, and for more than two thousand years, doctors have strongly recommended adding it to the diet. What is so useful flax seeds and how best to use them in food, we tell in our material.

      What are the benefits of flax seeds?
      Flax seeds contain the plant compound linamarin - it evenly envelops the walls of the stomach, creating a protective film on it that prevents harmful toxins from being absorbed, and protects the stomach mucosa from ulcers and gastritis. In addition, the high concentration of omega-3 and -6 fatty acids in flaxseed significantly increases the elasticity of blood vessels and heart muscle, strengthens them, and helps in the prevention of cardiovascular diseases. Even if you don't have heart problems right now, regular consumption of flax seeds reduces the risk of them appearing in the future.

      Flaxseed is a source of antioxidant compounds. They protect body cells from free radical damage and have powerful anti-inflammatory effects. Antioxidants are the real elixir of youth: they nourish the skin from the inside, prevent the signs of aging and hyperpigmentation and protect the skin from the harmful effects of ultraviolet rays.
      Flax seeds are rich in magnesium and phosphorus, which are essential for the proper functioning of the brain and nervous system. They increase concentration and performance and improve memory. A number of active substances in flaxseed strengthen bones, muscles, and tendons, prevent respiratory diseases, and restore the acid-base balance of the body.
      What's more, flax seeds are essential in your diet if you are looking to lose weight. They help burn visceral fat, and due to their high nutritional value, they provide long-term satiety and significantly reduce the risk of overeating.

      How to add flax seeds to your diet?
      The most important thing: it is useless to add whole flax seeds to food - the hard shell of the seed is beyond the strength of our stomach, which means that not a single nutrient will be absorbed by the body. The seeds can be crushed, or they can be soaked in warm water for 1-2 hours (then the shell will become soft and easily digested, and useful substances will enter the body).

      Further, in chopped or soaked form, flax can be added anywhere - here you are limited only by your imagination. Flax seeds are a great addition to your morning porridge, smoothie, or avocado toast. They can be sprinkled on salads, vegetables, and meat dishes, added to cream soups and stews.
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