Link exchange is a method of promoting a site on the Internet, in which various methods of exchange can be applied. Link exchange can occur in automatic and manual modes. Automatic mode can be implemented using various tools. Manual mode is considered the most painstaking, but it is reliable and efficient, as site owners agree in advance on the exchange of links.
There is also a system of buying and selling backlinks, which SEO specialists use to buy them to increase the link building of promoted resources, and site webmasters receive income from placing links on their sites. They are organized on the basis of commodity exchanges and charge a commission for services.
Principle of operation
The site owner registers it on the link exchange and places a special code provided by the system for backlinks.
The optimizer selects a suitable reference donor to promote the project, pays for placement, and the link appears in a specially designated block.
If it is no longer needed, the optimizer removes the link, stops paying for it. On the donor site, a block purchased by another SEO specialist will appear in the block instead.
For the link, the fee is paid once. The donor's webmaster must ensure that it stays on its resources for an unlimited period of time. Some systems provide insurance: if the backlink is deleted within a certain specified period, the money will be returned.
The donor may refuse to publish an article that does not meet its conditions. Some link exchanges provide services for ordering texts from copywriters.
Why buy links
The main purpose of purchasing links for a site on the exchange is to increase the link building of the site.
The number of backlinks, the dynamics of their receipt, the quality of donors, the variety of the anchor list, and other factors are necessary for external optimization of the Internet resource.
Search engines are gradually reducing the importance of links when ranking and prefer natural backlinks. But purchased SEO-specialists are still using it.
Previously, link exchanges for websites were almost the main promotion tool, but now they are used as an auxiliary. Systems adapt to modern needs, allow you to select donors according to more stringent rules.
The systems make it easy to find suitable sites and control placement. Since we can talk about thousands of backlinks, this saves a lot of time and significantly simplifies management. Since the process is automated, the cost of the link building is reduced.
The link exchange as intermediary guarantees that the paid backlink will be placed. If the link is removed prematurely or closed from indexing, the fraudulent site may be blocked.
In addition to SEO specialists, webmasters also use the services to raise the TIC of the site to earn money on the subsequent sale of backlinks.
How to make money selling links
Link exchange can be a source of income for site owners.
For the placement of links on a permanent or temporary basis, the webmaster receives a certain fee.
The cost is formed according to the following criteria:
- by age of the site;
- number of indexed pages;
- page nesting;
- level of spam;
- the permissible number of links when purchasing them in articles;
- opportunities to link to projects with dissimilar topics, etc.
To earn more by selling links on the exchange, you need to develop your resources, which also requires certain investments.
To increase revenue, most often increase the TIC and the number of pages. Another option is to create multiple sites specifically for earning money.
To avoid being sanctioned by search engines, it is important:
- engage in the development, provide useful content;
- do not abuse the number of links;
- if possible, link to sites with similar topics;
- not to hide links (to make the color of the background, extremely small in size, etc.).
Selling links can be more profitable, because they often have a high cost, and writing texts for them increases the number of pages in the index.
Buying and selling backlinks helps simplify link aggregators. They are an intermediary between link exchanges, optimizers, and owners of donor sites.
The services allow you to purchase links according to the specified rules from several systems at once in the same interface.
Automation in aggregators is maximum. As a rule, they involve the automatic formation of an anchor list, budget calculation, site selection, control of placement and indexing, and removal according to the specified rules.
Combining purchases from different sources helps you save time, clearly see all the work on the link profile, make decisions faster, and manage your finances more conveniently.