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  • Internal linking is the placement of links from one page to another within the same site. As the core of internal optimization, it increases the static weight of the page, lifts it in search results for mid and low queries.

    Internal linking

    What are the functions of internal linking:

    • distributes weight between pages,
    • creates a semantic connection between articles.

    How does this look in practice? Suppose I'm writing a text about taking care of dachshunds. It describes the daily procedures, diet, and mandatory vaccinations. I can insert there a thematic link to articles about dog diseases, the nature of the breed, a list of the best feeds, stores, and so on. I will use linking to transfer some of the weight of the old page to the new one, and the search robot will notice it first.

    The main rules:

    • The page and its content should be relevant to the inserted hyperlink. A continued link complements the topic.
    • Add a link to a picture. The search robot reads better, understands the text content. But, if you have already made the image clickable, then at least specify the keywords in the Alt attribute and title.
    • For one article, 2-3 thematic hyperlinks are enough. Their anchors must be different from each other, otherwise, the search engine will glue the links, and part of the static weight will go nowhere.
    • Fight the 404 error. If a page becomes unavailable and the search robot can't index it, provide another relevant page.

    Classification of linking by link type and location:

    • Contextual - Hyperlinks are evenly distributed throughout the text. The ranking increases due to the fact that they contain an anchor with keywords. For example, if the article talks about a domain, links to a page about hosting will fit perfectly there.
    • Navigation - Here the links are part of the article's table of contents. They help the reader navigate the material, find an answer to a query on the topic. They are used in large articles with at least 6000 characters and at least 4 subheadings.
    • End-to-end links - This includes all hyperlinks placed on the side menu or tabs. It is important to structure them correctly because they strongly influence the site's ranking.
    • Useful links - Probably, you have more than once after reading a blog post encountered a group of hyperlinks at the bottom like "useful”," read more”, " similar”, “with this read more” – this is a thematic link.

    Create a sitemap. This is a special page that contains links to the main sections of the project. It will not be authoritative due to a large number of transitions, but it will speed up indexing several times.


    It is better to use all kinds of linking on the page. So you will achieve the best results.

    Before optimizing, I recommend that you conduct an audit and clean the site:

    • Remove unnecessary hyperlinks, check if the remaining ones are correctly framed.
    • Calculate the weight of pages, identify the weakest, make a list of keywords for promotion.
    • Fit pages to the collected keys, queries - edit headings, titles and articles themselves.

    Manual: workflows and methods

    Inserting hyperlinks and organizing links between pages is difficult and time-consuming. But the result is several times better. I don't encourage you to give up automatic linking methods. They can be used. Only within reasonable limits.

    Internal linking


    If you are going to link manually, remember the main rule – links from old pages should lead to new ones.

    Before I tell you the secrets of the schemes, I will tell you how the correct link differs from the illiterate one. The difference is the same as between tangled headphones in your pocket and unwound, neatly folded. In both cases, poor organization is annoying and makes you want to quit everything. Imagine how a user feels when they don't find the desired page in two clicks. He gets angry and leaves. The search engine reduces the rating by analyzing behavioral factors and navigation.

    Competent manual linking is the placement of hyperlinks in a strict scheme, where pages are grouped by meaning and level.

    The simplified site structure consists of:

    • 1st level - the main page.
    • 2nd level - sections.
    • 3rd level - subsections, subcategories, and nested pages with information/products.

    Why am I telling all this? In order to choose the right linking scheme, you need to take into account all factors, such as the subject of the site, goals, and promoted queries. It will be easier for you to learn how to link to high-frequency, mid-frequency, low-frequency queries if you understand how the site is arranged.

    We will analyze the most commonly used and popular schemes for promotion on HF, MF, and LF queries.

    • HF (high-frequency) queries for the main page of the site

    In this scheme, all emphasis is on promoting the main page of the site. First, from the main page, there are links to pages of the 2nd level, from them links to pages of the 3rd level. But at the same time, the pages of both the second and third levels link to the main page. Thus, the main page collects the maximum weight.

    • MF (mid-frequency) queries for categories/sections of a site

    In most cases, this scheme is ideal for an online store. We get links to section pages not only from the main page but also from product/services pages. This is very convenient if the user is looking for, for example, "wheels for a car" - without indicating either the brand of the car or the manufacturer of the wheels.

    • LF (low-frequency) queries for sections and articles of the third level

    In this variant of internal linking, the main emphasis is on pages of the third level, i.e. on specific articles or products. They gain weight not only from section pages but also from each other. All pages of the 3rd level must be linked with each other. External links are also most useful when linking to specific pages of articles or products.

    • Hierarchical diagram

    We select one page. It will collect the maximum weight. There we place links to two other pages, and from them to two more, and so on in order of geometric progression. And they put links to the selected page for promotion.

    The disadvantage of this method is its fragility. If even one element of this reference structure is unavailable, the effectiveness is reduced to zero.

    • Ring circuit

    Sections and pages with content link to each other and to one promoted page (gets more static weight, gains enough anchors).

    Internal linking

    The weak point of the ring model is fragility. If at least one link turns out to be broken, then the entire link structure will fall apart like a house of cards.

    • Asterisk scheme

    Classic. Pages link to each other crosswise. I advise you to choose this model if you are going to promote the entire content of the site and have not allocated a specific page for SEO optimization.

    Weight is distributed evenly, indexing by search robots is accelerated.


    Scripts and plugins have made life easier for webmasters. If you set the correct parameters, you enjoy the result. But the question remains  "Why didn't the automatic method completely replace the manual method?” The fact is that this method has many disadvantages:

    • Non-unique anchors. The search robot will consider them to be spam, reduce the ranking of your site.
    • No near-link text.
    • The keyword and link do not fit well.
    • It is difficult to configure the distribution of hyperlinks correctly. The volumes of the articles are different.

    There is no need to completely refuse. Just use it together with manual linking.

    Other methods:

    • creating a site map,
    • formation of a list of articles similar in topic,
    • affixing contextual links within text using programs.

    I recommend establishing such a link on any information site. Visitors will say thank you.

    Internal linking

    In conclusion, we can only summarize that for competent linking with the maximum benefit for promotion, three rules must be observed:

    • Well-tuned website navigation
    • Using a suitable linking scheme
    • Precisely matched link anchors

    Note that internal linking is part of the link profile of the site, and this is one of the most important blocks of work in promoting the resource. To get into the TOP, and not under filters, we recommend that you monitor the quality of the link profile.

    Promote the site correctly and do it comprehensively! In addition to the linking, there is still much that is important and necessary.

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      Bride's dress

      In the Turkmen wedding, the girl's dress was always decorated with a large number of jewelry. They were sewn in the chest area, usually it was done not only for beauty, this location served as a talisman.
      When the bride went, the dress issued a characteristic ringing, it scared away the evil spirits that have always surrounded the girl, because they were amazed by her beauty. In Turkmenistan, the bride has always tried to protect from evil forces not only melodic sounds, but also a variety of amulets, such as braids of camel hair, pig teeth, and even on the hands of the bride wore protective bracelets. Thus, the wedding dress could weigh up to 40 kg.
      Place of celebration

      Often the wedding in Turkmenistan takes place in the groom's house, but it begins with the bride. They slaughter as many cattle as the groom's family will. Most often it was about 10 goals per family.
      On the solemn day to the bride came early in the morning girlfriend, they sang funny songs and escorted her into family life. Daughter-in-laws girls also sang songs, but the way they were humorous, they were discussing the various qualities of the groom. But his relatives, on the contrary, tried to praise him, and talked about the best traits.

      Was a comic tradition which talked about the fact that the bride have to put on the wedding robe-a Bathrobe. It was called "Puranic". All this happened before the arrival of the wedding caravan.
      Wedding Costs
      All funds that go to the wedding are provided by the groom's family. The tradition of bride price still exists today. In the modern Turkmen wedding it is also customary to give feces. In all regions it is different. It can range from three to ten thousand dollars.
      It is very expensive to play a traditional Turkmen wedding. Usually a large number of people are invited, even in the smallest villages it is not accepted to invite less than 300 people. After all, if someone is not invited, it will be resentment for the rest of your life. In large cities, the number of guests can reach thousands. Usually called the famous singer, who also need to pay, plus the cost of the toastmaster.
      Dowry for the bride
      Most often it includes gold jewelry. But not only they, also to the dowry are different types of fabric: velvet, satin and large scarves, they differ in size and color. Even there includes carpets, rugs, coats, and recently - even plasma TVs and other equipment and equipment.
      Preparation for the celebration
      According to the traditions of the Turkmen wedding, the young married for love. All preparation required considerable material and moral expenses. In rare cases, the bride was taken from distant relatives.
      If earlier permission from the girl was not asked, now the parents consult with their son or daughter, after which there is a matchmaking. Young people are allowed to see each other, to agree on any issues and the date of the wedding. Very important on a special day is the role of the priest, call him Mullah, he makes the engagement before the young go to the registry office.
      The Wedding Planner

      In the bridegroom's house is kind of chaos. Many guests also take part in the preparation. National dishes are prepared in the yard: pilaf, shurpa, baked Katlama and chelpek. After all, without these dishes, the Turkmen wedding will not be considered real.
      By this time, the groom is dressed in national clothes for the wedding: boots, Turkmen hat "silkme-telpek", belted with a sash. Only after that, with his close friends and relatives, he goes to the house to the bride in elegantly decorated cars.
      At this time, the bride is already dressed in her special outfit. There comes a time for redemption, then the young go to the registry office and to local attractions. It is mandatory to visit the "Eternal flame", where they lay flowers, leave coins and finally released into the sky pigeons. This is done for family happiness. For Europeans, this is also a common thing.
      The most interesting point is athula - a ceremony in which guests view the gifts and the bride's dowry. During the wedding, sweets are placed everywhere, coins and toys are scattered. Gifts for guests and relatives are also provided. Wedding jewelry of the bride is very hard, they can reach up to 30 kg Outfit it special, but after the wedding she turns into a woman.

      During the celebration, the couple sit with the guests, the girl's face is closed. But every time many people want to open it to see a little bit young. At the same time, wishes for a happy life are pronounced. After the guests have eaten, they leave the groom's house, and the heroes of the occasion go to the restaurant to continue the evening.
      In the evening, the young change into a more familiar modern outfit. Usually it is a black suit for the groom and a white dress for the bride. After the celebrations it is customary to cut the wedding cake, the couple is doing. The first pieces are given to parents, and only after that to all other guests. This is how a new family appears in Turkmenistan.
      Wedding is one of the most important events in life. You can see the Turkmen wedding in the photo in this article.
    • By Sophia in Culture
      It is no secret that the Caucasian holidays fascinate with their beauty, a large number of guests, beautiful dresses and a rich table. Gaumarjos – traditional Georgian wedding is currently held in compliance with ancient rules, although modern innovations have made their adjustments. The article will tell about how the newlyweds are now welcoming guests in this country.
      Old national customs and traditions
      It is now the Georgian wedding is preceded by an acquaintance of the future spouses. It used to be a custom when the groom stole his future wife. He may not have disappeared now and is still practising in distant mountain villages.
      To the parents of the girl almost never came back because her honor has been desecrated. In order not to cause discontent of neighbors and numerous relatives, parents had to take this step. Often women committed suicide because of unwillingness to marry the unloved. Of course, there are many cases when there was a strong and friendly family.
      Georgians are very hospitable people. On such a great holiday is still accepted to invite all relatives from the bride and groom. It is polite to accept. This causes offense, and can even put in a special book the names of people who did not share the joy of the family. That is why, following the tradition, Georgian wedding gathers a huge number of people.
      After the wedding night, the mother-in-law took out a sheet from a bed of newlyweds to prove chastity of the daughter-in-law. If the girl was not a virgin, she was thrown out in disgrace.
      On the wedding table, young put only sweets that none of the guests did see how the wife eats.
      Previously, the holiday, when a new family was formed, was celebrated only in the house of the bride or groom. Despite the fact that now a lot of European learned in the celebration, a lot of rituals left. But about them in order.
      This is the Georgian name for the first stage – matchmaking. Of course, now young themselves meet and choose a mate, but without the approval of the parents will not be a ceremony. There are exceptions, but children try to educate so that they listen to the opinion of elders.
      Here the rites of Georgian wedding are not much different from Russian. The groom must come to the bride's house with relatives to ask for her hand. The girl's parents meet matchmakers with a magnificent feast, during which the young man's side praises him. They should list all the positive aspects.

      Everyone is waiting for the appearance of the bride, who must give their consent to marry. And with a positive answer, the feast continues. Often even neighbors are involved in this process.
      Then the holiday is moved to the house of the future husband, where the table is also laid.
      As well as the Georgian wedding, preparation takes place to some days. It's time to get engaged to a young man and a girl.
      Taking with them a lot of gifts (it may even be just flowers, an expensive bottle of cognac and sweets), the groom's parents with him again visit the bride's house. On the table should be national dishes and a lot of wine, which should not end until the matchmakers at a party. Therefore, they are stocked in advance.
      Men and women before the feast are divided, discuss various topics. And now the guy is sitting next to his beloved. Everyone is waiting for the groom's father to stand up and make his toast, in which he will Express the joy of the upcoming kinship with the bride's parents. Only then will be presented with a beautiful ring future wife (sometimes a family heirloom, which passes from generation to generation). The fun doesn't end there. No one should be left out.
      During the talks, the financial and organizational aspects will be touched upon. Discuss the wedding venue. More often, almost everything has to pay for the groom's side.
      When the matchmakers gather, they are given khachapuri and various sweets.
      Bridal clothes
      Buying clothes also occurs according to tradition. So, for the Georgian wedding, the future husband buys beautiful clothes for the girl.
      The outfit should consist of two parts. A shirt with a collar is worn down. He shows modesty and innocence. From above there is a black or light-colored dress, which according to tradition should be richly embroidered, the sleeves have deep cuts. Bride necessarily girdled. Girlfriends braided a braid and put on a headdress with a veil - chikhti-mines or mandilias. The neck can be decorated with a beautiful necklace and pearl thread.

      The groom had previously picked up the outfit (us to make a chokha) bride. It consisted of a white shirt with a stand-up collar. On top was dark or light shade cloak, embroidered with gold, with satin lining. The groom was belted and unarmed. On feet - leather boots.

      Bride price
      This before the groom had to buy a bride, giving her parents livestock. Now it can be simple gifts that have prepared matchmakers for future relatives, and the ransom is more entertaining. It all depends on the well-being of the family.
      Since all the girls live in their parents ' house before the wedding, this ceremony takes place there. But in many areas of Georgia before the grooms could come and even live with the bride after the engagement.
      The bribery has always been modesty, chastity. It must be docile and, of course, economic.
      The time comes for the next stage - a beautiful Georgian wedding.
      First, the young undergo a mandatory ceremony – wedding. Previously, it was considered even more important than the stamp in the passport.
      It is from this moment that the Georgian wedding begins. In Georgia, very beautiful churches, and in the days of marriage, there is no squeeze. At the exit of the newlyweds will have to wait for a kind of arch, which are made of daggers friends of the groom. So they give protection to a new cell of society

      Then everyone goes to the registrar to legitimize their relationship. Now they began to often divide two events for two days.
      Then it is accepted by the whole tuple to drive through the streets, waving their arms. The horn sound is heard for several kilometers. So husband and wife share their happiness.
      Inspection of the new home
      After a traditional photo shoot, the guy takes his chosen one to get acquainted with his house.
      Before entering the obligatory rite - the young break the most beautiful plate for good luck. After the groom has to climb on the roof to set free the white bird.
      Wine is served. The first glass handed to her husband. Wife is at home, scattering at the corners of the grain of different cereals. Is considered, that this will bring in home wealth, and in the family - progeny. The symbol of the hearth is the cauldron, and the girl always touches it. Relatives put a pot of oil, around which she will walk three times.
      Wooden ornaments, which are presented to the young, represent the Tree of life. To kiss her husband, in the future, all you could hear was the sweet sayings, wife lubricate lips with honey.
      Followed by glasses of wine, the young say their vows. The groom throws the ring into his wine glass, takes a SIP, gives the bride to drink and puts this sign of marriage on the hand of his wife.
      This solemn part is completed.
      So called the feast itself at the Georgian wedding. Photos confirm the grandeur of the celebration, which can last for a week.
      Now because of a large number of guests remove expensive restaurants. The toastmaster is usually chosen from relatives. If the wedding tables are separated, then each entertain guests help assistants (friends of the groom). No one should get bored.

      On the tables are the most delicious treats. From aromas of ketupat, shish kebabs, eggplants simply reduce a stomach. Anyone would like to go to such a table. Such a variety of treats is not common:
      chikhirtma and tolma; satsivi and kuchmachi; ajapsandal and kababi; a lot of greens; various cheeses; vegetables and fruits; sweets. The main dish at the wedding was always soup.
      All tables are filled with traditional Georgian wines and cognacs, which help guests to say wonderful wishes. Every Georgian toast at the wedding for the newlyweds is filled with meaning. You will not hear "Bitterly!".

      Before leaving, the couple cut the cake, holding the knife with both hands. And the first piece of the groom carries the most respected guest.
      They even have something like a contest "Who will sit at the table longer?". Some families manage to celebrate until the morning. Hashi is waiting for them in the morning. This broth is specially cooked on the second day of beef stomachs and legs with garlic. They say it's a great hangover cure. After all, there are still a few days.
      Dancing and gifts
      All evening live music sounds and, of course, dancing begins. If the young invited professional dancers, it will be an amazing sight. We have all seen the graceful movements of girls and perfectly honed movements of these horsemen. Each wave of the hand or look has its own meaning.

      The bride should only dance with the groom or close relatives. But there comes a time when she performs her Georgian dance at the wedding, circling around the hall. Her guests give her money, which she manages at her discretion. Everyone is accepted to rejoice and dance. Also at the wedding in Georgia always heard folk songs.
      Give in celebration, the newlyweds decided expensive gifts. They must be signed. After the couple, opening gifts, special family record book, who and what gave. This is done in order to make a better purchase for the wedding of relatives. The most generous is even entered as honored guests of their home.
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