This is the third step in which we will figure out how to choose and where to write the keywords for the YouTube channel.
Do not confuse channel keywords with tags that are written separately for each video. We'll talk about tags when we upload a video and optimize it. Yes, in fact - it is the same, but we will consider them a little differently.
How to choose keywords for the channel?
Keywords are popular user queries that describe the direction of your channel. They are needed to make it easier for search engines to determine what your channel is about.
To recognize them, you just need to think logically. Determine who your audience is and what they should search for in order to reach your channel. Next, several services are included that will allow you to find additional ideas for keywords.
Sort your theme into keywords
We recommend opening a text document and writing out all the queries that come to mind first.
For example, the subject is sports. Let's say that a channel with this theme will publish videos about how to do exercises, nutrition tips, recipes, motivational videos, weight loss, and so on.
We think that your target audience will gain in the search.
We write out all the ideas, then we select the best.
Analyze competitive channels
Here we'll use a special plug-in for YouTube, which allows you to spy on the keywords of any channel for free. It is called vidIQ Vision.
- Register an account at www.vidiq.com.
- Install the vidIQ Vision plugin for the browser (i.e. Google Chrome, Firefox)
- Go to YouTube and log in to the plugin. You will notice it, it will be displayed to the right of the video. After authorization, the statistics for each video will also be shown on the right.
After you install this plugin, go to any channel on your subject and see all the keywords that are used on it.
So you need to go around various projects in your subject and write out all the relevant keywords in the table.
We recommend adding brand queries to the list of keywords. Those queries will be used to search for your YouTube channel. This can be the project name, first and last names of the channel's authors, nickname, and so on.
Use search engine hint services
The last step is to use Google or other search engine tooltips and keyword databases.
It is easier and more convenient to use the Google service. Now we need to select the most popular and appropriate search queries, as well as find additional words.
Thus, you will create a list of the main keywords for the YouTube channel in your niche.
Where to add channel keywords?
It remains to add the keywords to the settings. But first, in a text document, you need to put all keywords that consist of more than one word in quotation marks, otherwise, they will be split into separate words.
"cheapdeveloper.com" "remote work" "freelance work" "free guides" "earning on the Internet"
Next, follow the instructions
- Go to YouTube Studio.
- Click on settings and select channel
- Enter your keywords in the keywords box and save it.
We'll go back to this tab later to configure other features. We have already sorted out the keywords.
Write the remaining questions in the comments, and we will be happy to help.