Hello to all novice YouTubers and video bloggers. Today we are starting a new large section dedicated to the development of the channel and earnings on YouTube.
We will analyze YouTube from A to Z in a clear language so that everyone can figure out where to start and how to act.
A little background
For a few years, we have been working remotely, studying, and creating various sources of income through the Internet. YouTube wasn't our priority before until we uploaded a few videos to it and saw that they started to bring us passive income.
Took a video and uploaded it to the channel, users watch it, and you just make a profit from it for the rest of your life. But it's not enough just to shoot and upload a video so that the channel starts to make money, you need to know at least the basics of video editing, channel optimization, and marketing.
The development of the channel can be compared to the development of a regular blog. If you look at the steps, it is choosing a niche, creating a content structure, design, configuration, and so on. Today we will put it all on the shelves so that you understand the approximate plan for working on your channel.
You can call these articles free training for the Internet profession "YouTube channel Manager". In remote work today, this is one of the most popular specialties.
Where do I start?
Let's arrange a small reality show “how to become a video blogger” with a full report in the form of educational content on this blog.
We won't start from scratch. As we have a channel that is currently filled with videos, most of which are “gray”, that is, I downloaded other people's videos and uploaded them to my channel, some with copyright infringement. I plan to get rid of them soon and leave only my author's content.
The biggest problem that stops
The biggest problem to start shooting video on a channel is not the technical ability to set everything up, but the psychological one. Many are afraid of the camera. It seems that everyone knows what to say, and when you turn on the recording, your head becomes empty.
Step-by-step plan for YouTube channel development
The lack of a plan is the reason 99% of newcomers merge. There is no idea where to start, how and what to do right, etc. Like a ship at sea that does not know where to sail. As a result, you’re doing something like swimming somewhere, but there are no results. Therefore, we will work on it.
The whole process can be roughly divided into 9 stages:
- Selection and analysis of the channel topic.
- Drawing up a content plan.
- Create and configure a channel.
- Video recording and editing.
- Uploading and optimizing videos.
- Tracking results.
- Promotion and advertising.
The main thing, following all these points is to find your style and develop your strategy. Of course, everything you do at first will look like someone else. But this is not scary, it is a law of nature, since childhood we have been copying everything that we see and hear.
Let's now look at each stage separately, what it consists of.
Step 1. Niche selection and channel topic analysis
- The study of the channels.
- Select multiple topics for which you will shoot video.
- Analysis of the topic that you have chosen, whether it is interesting and relevant to YouTube viewers.
- Define your target audience.
- Study your competitors.
- Drawing up an approximate structure of your niche.
Step 2. Monetization
Someone will say that you do not need to think about earning money at first, but we do not think so. The success of any project depends on how much money it brings. The more it brings, the more the authors want to make high-quality and useful content for their viewers.
- Learn all the ways you can make money on YouTube.
- Search for how you can monetize your niche.
- View ways to earn competitive channels.
- Making a list of affiliate programs on your topic.
Step 3. Content plan
- Learning to plan content.
- Making a list of at least 100 ideas for videos.
Step 4. Create and configure a channel
- Creating a channel on YouTube.
- Correctly configure it.
- Channel optimization.
Step 5. Design
- Ordering the design of the YouTube header or self-design.
- Learn the ways and secrets of designing screensavers for videos.
- The order from designers to design templates for videos or your own implementation.
Stage 6. Video recording and editing
This is a separate topic that requires constant development and improvement.
- Learn to shoot live video.
- Learn to shoot screencasts (video from the screen).
- Learn to make at least a simple editing of captured videos.
- Selection and purchase of good equipment.
Step 7. Upload and optimize the video
- Learn to upload a video to a channel.
- Learn how to optimize your video (collecting requests, compiling catchy titles, tags, descriptions, etc.).
Step 8. Track Results
- Learn how to digitize monthly.
- Understand YouTube analytics.
Step 9. Promotion and advertising
- Learn free and paid ways to promote your YouTube channel.
- Set aside a monthly advertising budget.
Here, an approximate work plan, which we will analyze in detail in separate articles.
The next article will be as an instruction for the category about YouTube, in which we will collect all possible questions and answers.
Thanks for your attention. Leave comments and ask questions that you need to understand in the section about YouTube.