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    DeZire
    Hi, guys. In this article, we will talk about how to add links to your YouTube channel so that guests and subscribers can go to your other resources and social networks.
    Links in the channel header play a significant role, they are very often used by YouTube users. By inserting links to your social networks, project groups, or website, you are guaranteed to convert some of the traffic from YouTube to subscribers on these resources.
    You can add any links there, even to affiliate products on your main topic. Many people do this, thereby monetizing their channel from scratch.
    If you have a new channel, the links in the header are not displayed immediately.

    To add links to the YouTube channel, you need to go to the "About" section, where we made a description of the channel yesterday, and find the "Links" button below the description.

    Or the second option is to move the cursor over the channel heading and click on the pencil that appears in the upper right corner, where you need to select the “Edit links”.

    A maximum of 5 links can be displayed in the header, you can select the desired number and click "Add".

    Click "Finish" and see what happened in the header.
    Everything is fine, if necessary, then you can change something.

    DeZire
    In the previous article, we figured out how to choose the necessary keywords for your YouTube channel theme, and in this article, we will make a good description of the channel on YouTube.
    Why do you need a YouTube channel description?
    Any text is the best source of information for search engines. The search robot will not be able to recognize and understand images, videos, or audio as accurately as text. This is why channel descriptions, titles, and video descriptions play a very important role in successful development on YouTube.
    Moreover, you only need to spend 20-30 minutes writing the text once and then make adjustments if necessary. Don't be lazy, read on, and make your project one more step more successful.
    Writing a cool and original description
    In general, the description should fully reveal the idea and subject of the channel. Tell the user who will read what it is about.
    You need to keep within 1000 characters. It is advisable not to write the text in one continuous paragraph, but to break it down nicely and make it easier to read.
    To begin with, you can type a template for your description in any text document, and then copy it and paste where necessary.
    A few recommendations:
    Use keywords in the text. You just need to insert them naturally, and not just solidly separated by a comma. Search engines are not fools either, they will see all re-optimization, apply filters, and “publicly lower” you in the search results. Do not forget about brand queries. Do not try to sell something in the channel description and insert links. The links will still be inactive. Describe about the project, what it does, and what videos are published on it. Show your expertise in the niche that the channel is dedicated to. You can tell something interesting about yourself or other authors of the channel. You can specify the days and times when new videos are released. If you have any contests for subscribers on your channel, you can make an announcement and talk about prizes. At the end of the description, you can add a small call to subscribe. Adding the description on YouTube channel
    To add a description on your YouTube channel click on the "customize channel" button on the main page.

    Now on the customization page navigate to the "About" section and click on the "Channel description" button.

    Write your channel description in the box and click "Done" when finished.

    That's all sorted out.
    If there is anything to add about the description of the YouTube channel, then write in the comments.

    DeZire
    This is the third step in which we will figure out how to choose and where to write the keywords for the YouTube channel.
    Do not confuse channel keywords with tags that are written separately for each video. We'll talk about tags when we upload a video and optimize it. Yes, in fact - it is the same, but we will consider them a little differently.
    How to choose keywords for the channel?
    Keywords are popular user queries that describe the direction of your channel. They are needed to make it easier for search engines to determine what your channel is about.
    To recognize them, you just need to think logically. Determine who your audience is and what they should search for in order to reach your channel. Next, several services are included that will allow you to find additional ideas for keywords.
    Sort your theme into keywords
    We recommend opening a text document and writing out all the queries that come to mind first.
    For example, the subject is sports. Let's say that a channel with this theme will publish videos about how to do exercises, nutrition tips, recipes, motivational videos, weight loss, and so on.
    We think that your target audience will gain in the search.
    We write out all the ideas, then we select the best.
    Analyze competitive channels
    Here we'll use a special plug-in for YouTube, which allows you to spy on the keywords of any channel for free. It is called vidIQ Vision.
    Register an account at www.vidiq.com. Install the vidIQ Vision plugin for the browser (i.e. Google Chrome, Firefox) Go to YouTube and log in to the plugin. You will notice it, it will be displayed to the right of the video. After authorization, the statistics for each video will also be shown on the right. After you install this plugin, go to any channel on your subject and see all the keywords that are used on it.
    So you need to go around various projects in your subject and write out all the relevant keywords in the table.
    Brand Queries
    We recommend adding brand queries to the list of keywords. Those queries will be used to search for your YouTube channel. This can be the project name, first and last names of the channel's authors, nickname, and so on.
    Use search engine hint services
    The last step is to use Google or other search engine tooltips and keyword databases.
    It is easier and more convenient to use the Google service. Now we need to select the most popular and appropriate search queries, as well as find additional words.
    Thus, you will create a list of the main keywords for the YouTube channel in your niche.
    Where to add channel keywords?
    It remains to add the keywords to the settings. But first, in a text document, you need to put all keywords that consist of more than one word in quotation marks, otherwise, they will be split into separate words.
    Example:
    "cheapdeveloper.com" "remote work" "freelance work" "free guides" "earning on the Internet" Next, follow the instructions
    Go to YouTube Studio.
    Click on settings and select channel
    Enter your keywords in the keywords box and save it. We'll go back to this tab later to configure other features. We have already sorted out the keywords.
    Write the remaining questions in the comments, and we will be happy to help.

    DeZire
    Is a good channel name important?
    In general, yes - the "name" of the YouTube channel is a very important element in its further promotion, it is your brand, which, in order to become successful, must be remembered and spread throughout the Internet.
    But no matter what ingenious name you come up with, success will still depend on the quality of the content you upload. Therefore, do not get too hung up and do not think that your channel is not gaining popularity from the chosen name. Come up with a simple and understandable name for your target audience.
    A few principles of what it should be:
    Simple. Easy to read. Easy to remember. Not long. Transmitting the meaning of the channel and its theme. In English, or translate. Consider your primary audience. Also, do not violate the basic rules of YouTube and create an account with the name or nickname of a famous person or project.
    How to come up with a YouTube channel name?
    Instructions that are suitable for both boys and girls. Let's start generating options.
    It's better to write down all your ideas!
    First of all, we recommend opening a text document or taking a blank sheet of paper with a pen, where we will write down everything that comes to mind.

    Even the most stupid ideas. Usually from the most stupid ideas, brilliant options appear. When the whole list is in front of your eyes, it is easier to come up with something new and play word forms with those that already exist.
    Based on channel content
    What topics are you planning to shoot and upload videos to YouTube? Think about how you can combine all this in one title. So that a person who gets on your channel immediately understands what they can find on it, and whether they should subscribe to it.
    Give the channel your name
    We want to say right away that the channels on which the author’s personality is revealed become faster successful and popular. It’s more interesting to follow a living person who is doing something than a channel that just uploads videos, and it’s not clear who the author is.
    Channels are often called by their first and last names. A name becomes a brand, it is listened to and trusted. The more trust you have, the more your product or service will be bought, the more advertisers will want to buy ads from you, and so on. Your brand on the Internet is a lot of money.
    Analysis of competitors and popular channels
    After you have brainwashed yourself, remove all ideas from your head, you can turn to the search. See the names of similar and popular channels.
    Tip: beginners should not compare themselves with such large projects that have millions of subscribers. But when you watch their videos, try to find constant ideas and tricks that they use, and apply them to your project.
    Many people use various additions in the names, such as: TV, channel, shows, club, vlog, diary, magazine, etc., somewhere they are really consonant and are well suited to the name or nickname. Try it, maybe something will suit you. When compiling a list of options, read them out loud and listen to how they sound, like or not.
    Name for the channel's subject
    In another way, we can say that the names are sharpened for the search query of users. When the name makes it completely clear which videos are placed on it.
    For example: cartoons, travel, earning money on the Internet, recipes, and others.
    Generate names for your channel with keywords, but make sure that it is not long.
    Use other people's brains
    You can find creative guys on any freelance exchanges or you can arrange a contest among your acquaintances and friends for free somewhere on a social network, maybe they will give you cool name and fun ideas.
    Take your time and work with the list
    Now that you've added dozens of name ideas to your list, play with phrases, rhymes, synonyms, and so on. Choose the best option, you can consult with your friends, read them the options and listen to their opinions.
    If you don't have any more ideas, postpone this session until the next day, in the morning, or during another session, you may come up with some original ideas. Usually, this happens when you sit and strain, nothing comes up, and you go with friends to walk on the street or play sports, different brilliant ideas start to climb into your head, just have time to write them down.
    We hope this article will help you in choosing the name for your YouTube channel.
    If you have questions or suggestions, then ask in the comments. We wish you all good luck.

    DeZire
    In the previous article, we took a step-by-step look at how to start managing your channel,  and today we’ll deal directly with creating your own YouTube channel and then setting it up.
    Without a Google account, you won’t be able to create a YouTube channel. If you previously registered and created a single account on Google, then in order to create your channel, you need to log in to it. In this case, you can skip the instructions for creating a new account and go to the section "How to create a channel on YouTube".
    Well, and who is a complete beginner, let's start by the procedure.
    How to create a new Google account
    Step 1
    We go to www.google.com and in the right corner click the blue "Sign in" button.

    Step 2
    In the login window that opens, click "Create Account".

    Step 3
    We fill out the standard form, all the necessary data to create a new profile.

    You don't need to fill in your phone number, but in the future, in order to make all the features available (official affiliate programs, monetization, etc.), YouTube will still ask you to enter and confirm the number. So it's better to use your number right away.
    We also advise you to do double authentication via SMS after creating your account, then no one will be able to log in to your profile without your permission with all Google services, including YouTube.
    Step 4
    Click "Next" and confirm that you agree with all the rules of Google. That's it, a new account has been created, you can create your own channel on it.
    How to create a YouTube channel
    Creating a channel is even easier.
    Step 1
    Go to www.youtube.com and sign in with your Google account, in the left column click on the "Settings" tab and you will see a window for creating a new channel, or click on the profile on the upper right-hand corner and select "Create a channel".


    Step 2
    A window appears where you need to write what your channel will be called.

    There are 2 options for creating a channel:
    If a personal channel, you can create using the name and picture on your Google account. You can use a custom name for your channel (the name of your project). In this case, enter your desired channel name and confirm that you agree with all the rules of Google. That's it In any case, you can change the name of your channel in the future.
    Congratulations! You have created a completely empty new YouTube channel. Now we will look at how you can create a second channel and the main account settings, and in subsequent articles, we will focus on configuring the channel itself (appearance, optimization, design, etc.).
    How to create a second channel
    You can create multiple channels on one Google account. To do this, go back to "YouTube Settings."
    Instead of the button where it was simply written “Create a channel”, you see the button “Show all channels or create a new one”.
    Next is the standard procedure for creating a new channel.
    Let's look at the necessary account settings
    General information
    In this section, in the future you will be able to change the channel name, password, view all your channels, and create new ones.
    By clicking on the "Advanced" button, functions will open, with the help of which you can:
    Set a custom URL. You can move your channel to a brand account Delete your channel. Notifications
    Notifications are channel news that comes to your inbox. For example, when someone subscribes to a channel or leaves a comment under a video, you receive an email. In order not to flood the mailbox with such garbage, you can turn off unnecessary alerts.
    Privacy
    Here you can configure what your preferences will be shown to users and subscribers. You can hide which videos you've liked, subscribed to, and uploaded.
    Connected accounts
    In this section, you can connect YouTube with other apps and manage all the sites authorized to access your Google account.
    What to do next?
    We can say that we took the first big step - we created our own YouTube channel. What's next? Further, we will continue to gradually configure our channel, we will study the issues:
    How to configure the channel? How to create playlists? How to upload a video to the channel? How to optimize the video? That’s all for today. Congratulations on creating your YouTube channel. We hope you begin to seriously engage in it, and we will help you with this. If you have questions, then ask in the comments and go to the next article.

    DeZire
    Hello to all novice YouTubers and video bloggers. Today we are starting a new large section dedicated to the development of the channel and earnings on YouTube.
    We will analyze YouTube from A to Z in a clear language so that everyone can figure out where to start and how to act.
    A little background
    For a few years, we have been working remotely, studying, and creating various sources of income through the Internet. YouTube wasn't our priority before until we uploaded a few videos to it and saw that they started to bring us passive income.
    Took a video and uploaded it to the channel, users watch it, and you just make a profit from it for the rest of your life. But it's not enough just to shoot and upload a video so that the channel starts to make money, you need to know at least the basics of video editing, channel optimization, and marketing.
    The development of the channel can be compared to the development of a regular blog. If you look at the steps, it is choosing a niche, creating a content structure, design, configuration, and so on. Today we will put it all on the shelves so that you understand the approximate plan for working on your channel.
    You can call these articles free training for the Internet profession "YouTube channel Manager". In remote work today, this is one of the most popular specialties.
    Where do I start?
    Let's arrange a small reality show “how to become a video blogger” with a full report in the form of educational content on this blog.
    We won't start from scratch. As we have a channel that is currently filled with videos, most of which are “gray”, that is, I downloaded other people's videos and uploaded them to my channel, some with copyright infringement. I plan to get rid of them soon and leave only my author's content.
    The biggest problem that stops
    The biggest problem to start shooting video on a channel is not the technical ability to set everything up, but the psychological one. Many are afraid of the camera. It seems that everyone knows what to say, and when you turn on the recording, your head becomes empty.
    Step-by-step plan for YouTube channel development
    The whole process can be roughly divided into 9 stages:
    Selection and analysis of the channel topic. Monetization Drawing up a content plan. Create and configure a channel. Registration. Video recording and editing. Uploading and optimizing videos. Tracking results. Promotion and advertising. The main thing, following all these points is to find your style and develop your strategy. Of course, everything you do at first will look like someone else. But this is not scary, it is a law of nature, since childhood we have been copying everything that we see and hear.

    Let's now look at each stage separately, what it consists of.
    Step 1. Niche selection and channel topic analysis
    The study of the channels. Select multiple topics for which you will shoot video. Analysis of the topic that you have chosen, whether it is interesting and relevant to YouTube viewers. Define your target audience. Study your competitors. Drawing up an approximate structure of your niche. Step 2. Monetization
    Someone will say that you do not need to think about earning money at first, but we do not think so. The success of any project depends on how much money it brings. The more it brings, the more the authors want to make high-quality and useful content for their viewers.
    Therefore:
    Learn all the ways you can make money on YouTube. Search for how you can monetize your niche. View ways to earn competitive channels. Making a list of affiliate programs on your topic. Step 3. Content plan
    Learning to plan content. Making a list of at least 100 ideas for videos. Step 4. Create and configure a channel
    Creating a channel on YouTube. Correctly configure it. Channel optimization. Step 5. Design
    Ordering the design of the YouTube header or self-design. Learn the ways and secrets of designing screensavers for videos. The order from designers to design templates for videos or your own implementation. Stage 6. Video recording and editing
    This is a separate topic that requires constant development and improvement.
    Learn to shoot live video. Learn to shoot screencasts (video from the screen). Learn to make at least a simple editing of captured videos. Selection and purchase of good equipment. Step 7. Upload and optimize the video
    Learn to upload a video to a channel. Learn how to optimize your video (collecting requests, compiling catchy titles, tags, descriptions, etc.). Step 8. Track Results
    Learn how to digitize monthly. Understand YouTube analytics. Step 9. Promotion and advertising
    Learn free and paid ways to promote your YouTube channel. Set aside a monthly advertising budget. Conclusion
    Here, an approximate work plan, which we will analyze in detail in separate articles.
    The next article will be as an instruction for the category about YouTube, in which we will collect all possible questions and answers.
    Thanks for your attention. Leave comments and ask questions that you need to understand in the section about YouTube.

    DeZire
    Qualcomm introduced the third generation of the Snapdragon X60 5G Modem-RF System, which combines a modem with an antenna. The Snapdragon X60 is the world's first modem block implemented using a 5-nm process technology. In addition, it is the world's first modem system that supports frequency aggregation across all key 5G bands and their combinations.

    The Snapdragon X60 is designed to speed up the transition to standalone (SA) 5G mode: it supports key frequency ranges, modes, and combinations of them, including mmWave and sub-6 with time division duplex (TDD) and frequency division duplex (FDD) separation, as well as voice transmission in the 5G NR network (5G Voice-over-NR, VoNR). It allows you to increase the average data transfer rate for mobile 5G devices.
    To maximize performance in the mmWave range, Snapdragon X60 uses a new third-generation Qualcomm qtm535 mmWave antenna module. It is more compact, which will reduce the thickness of smartphones.
    In addition to 5g FDD-FDD and TDD-TDD carrier aggregation and dynamic spectrum separation, Snapdragon X60 implements the world's first 5g FDD-TDD sub-6 carrier aggregation solution. Thus, operators can choose different deployment options, including using LTE frequencies for 5G communications, thereby increasing average transmission speeds and expanding the scope of new generation networks.
    According to Qualcomm, the Snapdragon X60 provides wireless Internet over fifth-generation networks with speeds and latency comparable to fiber-optic transmission. The modem supports download speeds of up to 7.5 Gbit/s and upload speeds of up to 3 Gbit/s, while frequency aggregation in the Sub-6 range in 5g offline mode allows you to get twice the peak data transfer rates compared to solutions without frequency aggregation. VoNR voice support on the Snapdragon X60 platform, which allows operators to offer high-quality voice transmission in 5G NR networks, will be an important step towards the global transition of the mobile industry from non-autonomous mode to autonomous mode. All of this will help you deploy the next generation of connected apps and features, from multiplayer games and round-the-clock videos to connected cloud computing.

    Qualcomm also introduced the new ultraSAW RF filter technology. It emits radio signals in different frequency ranges used in mobile phones for receiving and transmission of information. By reducing insertion losses by at least 1 dB, Qualcomm ultraSAW surface acoustic wave (saw) filters are more efficient than a competing solution - filters based on bulk acoustic waves (BAW) in the range up to 2.7 GHz.

    Qualcomm ultraSAW technology achieves superior filter characteristics to deliver high performance in frequencies from 600 MHz to 2.7 GHz with a range of benefits:
    Excellent transmit, receive and cross isolation High-frequency selectivity A Q-factor as high as 5000 or even higher – significantly higher than the quality factor of competing BAW filters Very low insertion loss Excellent temperature stability with very low-temperature drift in the single-digit ppm/Kelvin range. This allows for more power-efficient RF paths in 5G and 4G multimode mobile devices – and at a lower cost point than competing commercial solutions with similar performance metrics for original equipment manufacturers (OEMs).
    Qualcomm plans to start delivering samples of the Snapdragon X60 and QTM535 in the first quarter of 2020, and the appearance of commercial smartphones based on the new modem radio system is expected in early 2021. Production of a line of discrete and integrated products with support for Qualcomm ultraSAW will begin in the current quarter, and in the second half of 2020, the flagship OEM devices with this technology are expected to appear.

    Priyanka
    Introduced in December 2019, the Qualcomm Snapdragon 865 chipset promises us not only another performance improvement, but also a new-generation GPU, improved energy efficiency, and even 8K video shooting. We tell you what else will bring a fresh chipset to this year's flagships.
    Architecture that Improves Autonomy and Performance

    The Snapdragon 865 is based on four Cortex-A77 cores made using 7 nm technology. The most powerful one runs at 2.85 GHz and has 512 KB of L2 cache memory. The system also has three high-performance cores with a frequency of 2.4 GHz and 256 KB of memory. In addition, the 865th "dragon" has four energy-efficient cores based on the Cortex-A55 architecture with a frequency of 1.8 GHz and 128 KB of memory. Thanks to them, Qualcomm promises to increase performance and reduce energy consumption by 25%.
    GPU updated via Google Play

    As for games, the Snapdragon 865 can compete with the Adreno 650 video core. It functions 15 percent faster than the previous generation, but it consumes 35% less energy. Gamers will surely enjoy support for releases with console graphics that reveal the potential of displays with a resolution of QHD+, a refresh rate of 144 Hz and HDR 10. Also, for the first time for smartphones, the graphics core will receive updates directly from Google Play. As with a PC, this will allow you to quickly update your graphics drivers to improve performance.
    New Generation AI

    The performance of the Hexagon 698 neural network processor has increased 4 times (up to 15 TOPS), while its power consumption has decreased by 35%. In order to provide a higher data transfer rate within the system, support for LPDDR5 memory with a frequency of 2750 MHz was added. Phones on Snapdragon 865 can translate speech in real-time, and without using any online services. You can also recognize music in offline mode, instantly apply filters in apps like Snapchat or MSQRD, and do similar impressive tricks.
    5G - yes, but with reservations

    Although the mobile industry is slowly but surely moving towards integrated 5G modems, the Snapdragon 865 (like its predecessor) still requires an external module to work in fifth-generation networks. According to Qualcomm, this scheme will make it easier for smartphone manufacturers to integrate the Snapdragon X55 modem into their devices. Yes, Kirin 990, Exynos 990 and Snapdragon 765 have built-in 5G modems. However, all of them, to put it mildly, do not reach the data transfer rate in X55. Anyway, the Americans vow to release the next generation of the flagship SoC with an integrated modem - and this should happen in a year.
    The main drawback of the external solution is increased power consumption, but Qualcomm deliberately took this step, betting on high performance. The X55 supports the widest possible range of frequencies, and the download/upload speed is 7.6/3 Gbit/s, respectively. However, such indicators can only be achieved in ideal conditions, which are almost impossible to find in real life today.
    New camera features

    The Qualcomm Spectra image processing coprocessor received a reduced clock rate to save power. But at the same time, by processing four pixels per clock cycle instead of one, the performance of the Spectra ISP was increased by 40%. As a result, Snapdragon 865 will allow you to equip smartphones with cameras at 200 MP, shoot 8K videos, create slow-motion clips in 720p at 960 fps without time limits, record video with Dolby Vision HDR and take 64-megapixel photos during video shooting.
    In addition, they have improved the accuracy of computer vision, the speed of creating HDR data, scene detection, and the efficiency of noise reduction when shooting in low light conditions-all of these changes will not affect the power consumption of the Snapdragon 865.

    Priyanka
    The end of the year, when no one really expected anything, turned out to be incredibly interesting in terms of new products. Huawei introduced the nova 6 with flagship features, OPPO and Vivo released gadgets with the latest chips from MediaTek and Samsung. And Xiaomi showed the most affordable smartphone with 5G and a 120-inch screen.
    Huawei nova 6
    Sales start time: already on sale
    Estimated nova 6 price: 8 + 128 GB - $454
    Estimated price nova 6 5G: 8 + 128 GB - $539, 8 + 256 GB - $596
    Features: dual front-facing camera integrated in the screen, Kirin 990 flagship processor, 5G support, triple main camera, capacious battery, fast charging support, contactless payment via NFC.

    Huawei nova 6, like its predecessors, offers flagship features at a relatively affordable price. It got the top-end Kirin 990 processor installed in the Huawei Mate 30 Pro. Almost the entire front panel is occupied by a 6.57-inch display with minimal frames on all sides and a dual camera. Its main module has a high resolution (32 MP) and an additional ultra-wide-angle sensor to capture more space and faces in the frame. On the backside, there is a triple camera with a standard set: a normal 40 MP module, a telephoto lens with optical zoom and an ultra-wide-angle sensor. Battery 4100 mAh battery supports fast charging with a power of 40 watts. The smartphone is also available in a version with 5G support, featuring a more capacious battery.
    Official Page
    Huawei nova 6 SE
    Sales start time: already on sale
    Estimated price: 8 + 128 GB - $312
    Features: a screen with thin frames and a front-cutout, a large amount of memory, a quad camera, a capacious battery, support for fast charging.

    Huawei nova 6 SE is a more affordable version of the regular nova 6. From the older model, the smartphone inherited a virtually frameless display with a hole for the front camera, a fingerprint scanner in the power button on the side and a large 4200 mAh battery with support for fast charging with a capacity of 40 watts. As a hardware platform, it serves as an eight-core Kirin 810, made by 7-nanometer process technology. The model is available only in one version-with 8 GB of RAM and a 128 GB drive. The volume of the latter can be expanded using a microSD card. The main camera is represented by four modules: the usual 48 MP, wide, macro lens and depth sensor. The gadget comes pre-installed with the Android 10 operating system.
    Official Page
    iQOO Neo 855 Racing Edition
    Sales start time: already on sale
    Estimated price: 8 + 128 GB - $371, 12 + 128 GB - $400
    Features: AMOLED screen with a built-in fingerprint sensor, support for HDR10, Snapdragon 855 Plus processor, up to 12 GB of RAM, triple camera, high-capacity battery, support for fast charging, liquid cooling.

    iQOO Neo 855 Racing Edition is another model of the gaming smartphone from the Vivo sub-brand. In fact, this is an improved version of iQOO Neo 855. The main change was a more powerful Snapdragon 855 Plus processor instead of the usual Snapdragon 855. Up to 12 GB of RAM and a fast UFS 3.0 drive also help improve performance. In addition, different software algorithms are used to ensure smooth gameplay. To avoid overheating and throttling, the manufacturer has provided a liquid cooling system. The smartphone received a large 6.38-inch AMOLED display with an integrated fingerprint scanner and support for the HDR10 standard. The battery with a capacity of 4500 mAh with a fast-charging capacity of 33 W is responsible for autonomy.
    Official Page
    Motorola One Hyper
    Sales start time: already on sale
    Estimated Price: 4 + 128 GB - $399.99 
    Features: frameless screen without cutouts, retractable front, main camera at 64 MP, capacious battery, support for fast charging, contactless payment via NFC.

    The main feature of the Motorola One Hyper is a large 6.5-inch IPS display with minimal frames and no cutouts. The front camera is hidden inside the case on a sliding mechanism. The main camera is only double, but it is represented by a 64-megapixel main module and an additional 8 MP with an ultra-wide viewing angle. There is also support for advanced night mode shooting. A curious feature is the ring notification indicator located around the fingerprint scanner on the backside. The smartphone is equipped with a 4000 mAh battery with support for fast charging capacity of 45 watts. There is an NFC module for contactless payments.
    Official Page
    Nokia 2.3
    Sales Start Time: Not Announced
    Estimated price: not announced
    Features: dual camera, dedicated “Google Assistant” launch button, capacious battery, clean version of Android, Android One update.

    Nokia 2.3 is an entry-level smartphone made in accordance with modern trends. It features a large 6.2-inch screen with thin frames and a teardrop cutout. The dual main camera supports AI technology and the "Recommended shot" function, which automatically takes a series of photos and gives the user the best one. The manufacturer promises up to two days of battery life thanks to a capacious battery of 4000 mAh. The model is released as part of the Android One program, which means that it comes with a clean version of Android 9 Pie without unnecessary add-ons. Announced an update to Android 10. The case has a separate button for quick access to the voice assistant "Google Assistant". It is also worth noting the presence of a 3.5 mm headphone jack and FM radio.
    Official Page
    OPPO Reno3
    Sales start time: already on sale
    Estimated price OPPO Reno3: 8 + 128 GB - $486, 12 + 128 GB - $529
    Estimated price OPPO Reno3 Pro: 8 + 128 GB - $571, 12 + 256 GB - $643
    Features: display with a refresh rate of 90 Hz (Pro version), a fingerprint scanner on the screen, support for 5G, a 64 MP main camera, stereo speakers (Pro version), support for Dolby Atmos, a capacious battery, support for fast charging, liquid cooling.

    OPPO Reno3 is the first smartphone based on MediaTek’s 5G Dimensity 1000L processor. It received a 6.4-inch AMOLED screen with a teardrop cutout and a built-in fingerprint sensor. The main camera of the device consists of four modules with the main 64 MP. Battery capacity of 4025 mAh battery supports fast charging with an output of 30 watts. The device comes with Android 10 and the updated ColorOS 7 shell.
    Reno3 Pro is noticeably different from the basic version. The model is equipped with a 6.5-inch screen with curved edges and a hole for the front camera. The hardware platform uses a new eight-core Snapdragon 765g processor that supports fifth-generation networks. The main camera has a resolution of 48 MP, but, unlike the usual Reno3, there is also a telephoto lens with optical zoom. Another bonus of the Pro version-stereo speakers.
    Official Page OPPO Reno3
    Official Page OPPO Reno3 Pro
    OPPO A91
    Sales start time: already on sale
    Estimated price: 8 + 128 GB - $285
    Features: AMOLED display with a built-in fingerprint scanner, quad camera, large memory capacity, large battery, support for fast charging.

    With A91, OPPO once again shows that a modern smartphone with all the necessary functions for the average user does not have to be expensive. The model received a 6.4-inch AMOLED screen with Full HD + resolution, thin frames, and a built-in fingerprint sensor. There is support for DC Dimming, which reduces the frequency of flickering display. The main camera is represented by four modules for different shooting modes, the resolution of the main sensor is 48 MP. For stable operation, the device is equipped with 8 GB of RAM and a 128 GB drive. The autonomy was taken care of by providing the device with a 4025 mAh battery with support for fast charging with a capacity of 30 watts.
    Official Page
    Redmi K30
    Redmi K30 Sales Start Time: Now Available
    Redmi K30 5G sales start time: January 2020
    Estimated Redmi K30 price: 6 + 64 GB - $228, 6 + 128 GB - $243, 8 + 128 GB - $271, 8 + 256 GB - $314
    Estimated price Redmi K30 5G: 6 + 64 GB - $286, 6 + 128 GB - $329, 8 + 128 GB - $372, 8 + 256 GB - $414
    Features: IPS-display with a refresh rate of 120 Hz, a front-facing built-in screen, support for 5G (optional), a camera with a resolution of 64 megapixels, a capacious battery, support for fast charging, contactless payment via NFC.

    Redmi K30 is available in two versions, with support for 4G and 5G. They differ mainly only in the processor used: Snapdragon 730G in the first version and Snapdragon 765G in the second. This is the first device from the manufacturer with a screen refresh rate of 120 Hz. The display is framed by thin frames, and the dual front camera is built into a small hole. The fingerprint scanner is located on the side of the power button. The main camera consists of four modules, the main resolution -64 MP (Sony IMX686). For autonomy, a capacious 4500 mAh battery with fast charging support is responsible. There is also an NFC module for contactless payments.
    Official Page of Redmi K30
    Official page of Redmi K30 5G
    Samsung Galaxy A51
    Sales start time: already on sale
    Estimated price: 6 + 128 GB - $346
    Features: a display with a hole for the front camera, a fingerprint scanner built into the screen, a quad camera, a large capacity battery, support for Dolby Atmos, contactless payment via NFC.

    Samsung Galaxy A51 belongs to the middle class but looks like the manufacturer's flagship models. The device was equipped with an almost frameless Infinity-O screen with a small hole for the front camera. The display also has a built-in fingerprint scanner. On the backside is a camera with four modules: the main 48 MP, ultra-wide-angle, macro lens and depth sensor for blurring the background. The 4000 mAh battery supports fast charging function. There is a headphone jack and support for Dolby Atmos surround sound technology. The smartphone comes pre-installed operating system Android 10 and proprietary shell One UI 2.0.
    Official Page
    Samsung Galaxy A71
    Sales Start Time: Not Announced
    Estimated price: not announced
    Features: a display with a hole for the front camera, a fingerprint sensor built into the screen, a quad camera, a large capacity battery, support for Dolby Atmos, contactless payment via NFC.

    Samsung Galaxy A71 is an improved and enlarged version of the Galaxy A51. The gadget received the same AMOLED screen Infinity-O with a hole for the front, but a diagonal of 6.7 inches. The fingerprint scanner is built right into the display. The processor uses an eight-core Snapdragon 730. The main camera is also represented by four different modules, but with the main one at 64 MP instead of 48 MP. The battery capacity remained unchanged and is 4000 mAh, but charging has become even faster (45 W instead of 15 W). The presence of an NFC chip allows you to pay for purchases by the contactless method. The operating system is Android 10 with one UI 2.0 interface.
    Official Page
    Vivo X30
    Sales start time: already on sale
    Estimated Vivo X30 price: 8 + 128 GB - $471, 8 + 256 GB - $514
    Features: front-facing camera and fingerprint scanner integrated in the display, capacious battery, support for fast charging and 5G, 64 MP camera, 60x zoom (only in Pro), contactless payment via NFC.

    The new Vivo X30 is the world's first smartphone, based on Samsung's Exynos 980 processor. It received 5g support in dual-band mode. Almost the entire front side is occupied by a 6.44-inch AMOLED screen with a hole for the front camera and a built-in fingerprint sensor. Declared support for HDR. The main camera is represented by a 64 MP module. In addition, there is a 32-megapixel portrait camera with a 50-mm focal length, a wide-angle module and a periscope lens with a 60-fold zoom (only in the Pro version). The smartphone is equipped with a battery capacity of 4350 mAh with support for fast charging capacity of 33 watts. There is also a possibility of contactless payment via NFC. By the way, this is the first smartphone of the company with Android 10 and a new version of the proprietary firmware Funtouch OS 10.

    Priyanka
    With the range of its products, Xiaomi has long been known not only as a manufacturer of gadgets, but various devices and devices of the popular brand can also be found everywhere. And if you want, you can even organize a "brand paradise" without leaving home. Especially for fans, we picked up Xiaomi devices for the entire living space.
    Kitchen
    Xiaomi Mijia Pinlo Mini Toaster

    Toaster - not the most frequent guest in the domestic kitchen, especially if its area is a little like the possession of the chief of a large restaurant. An alternative to the bulky device can be its mini-version for one person. The dimensions of the model Mijia Pinlo are only 27.8 x 9.4 x 21.9 cm - it will fit even in the corner of the dining table behind the sugar bowl. Despite its compact size, the power of the device will be enough not only for frying bread but also for baking thinly sliced potatoes.
    Xiaomi Scishare Cappuccino Shaker

    A teapot is a kitchen appliance of prime necessity, but he still does not know how to make a cappuccino. However, acquiring an expensive coffee machine to get your favorite drink is not necessary - it can be replaced by a much more affordable and compact shaker with a heating element. It is equipped with a 360 ° rotating stainless steel bowl and supports three modes of operation: creating hot or cold milk foam and heating milk.
    Living room
    Xiaomi Pro Wi-Fi AC2600 Router
    Within the walls of a modern apartment, up to several dozen smart devices coexist with Internet access, from a laptop to a refrigerator. The speed of the external Internet for the entire fleet of equipment can be increased by the resources of the provider, but only replacing the old router with a faster model can unload the local network.

    The dual-band Xiaomi Pro router is notable for its high bandwidth: according to the 5 GHz Wi-Fi protocol, it accelerates to 1733 Mbit / s. The bonus is support for VPN and MU-MIMO technology to optimize the home network.
    Hub Mijia Aqara Hub
    The compact gadget acts as the “ring of omnipotence” for the smart home, combining all devices supporting Zigbee protocols within the Mijia and Aqara brands. With the mobile application, it will turn out not only to use the smartphone as a remote control but also to configure automation of actions when a smart button is pressed or sensors of other devices are triggered. Let's say you can combine the presence and temperature sensors with a companion outlet: when you enter the room, the air conditioner will begin to adjust the microclimate to the previously set values.

    Pairing with a local network and accessing the Internet takes place via Wi-Fi - you won’t have to tinker with the settings for a long time. The hub itself also has enough functions - it can be used as a doorbell, an alarm clock, or even a night lamp. It is worth noting the compatibility with the platforms Mi Home and Apple HomeKit: the gateway supports both Android-based gadgets and devices running iOS. In the latter case, it will be possible to significantly save on the arrangement of a smart home.
    Xiaomi Mi TV 4A TV
    The entrance hall begins with a hanger and the living room - from the TV. One of the most popular household appliances automatically becomes the center of attention during Sunday's leisure. The 43-inch Xiaomi Mi TV 4A can be placed on a special cabinet or on the wall - a thin case will practically not reduce the living space.

    The model is equipped with a quad-core processor and supports Smart TV functions: even if the antenna cable does not fit into the interior, you can watch your favorite series online. And two USB Type-A ports and a pair of HDMI will allow you to view content from various media without the hassle of switching wires.
    Bathroom
    Xiaomi Mijia Mini Foaming Liquid Soap Dispenser

    To wash your hands, it is enough to make soap - and then wash it after contact with dirty hands. It is easy to break the vicious circle with the help of an automatic dispenser: it is worth bringing your hands to the device and it will dispense a portion of foamed detergent from a large 320 ml tank. A separate outlet for a smart gadget is not needed: the power is supplied from four finger-type batteries, the charge of which is enough for about 400 operations. The splashproof housing is IPX4-protected against splashing water in the bathroom
    Xiaomi Toocare X3 Electric Toothbrush
    From traditional analogs, a sound toothbrush is more effective. Its bristles move themselves with a high frequency of vibrations under the influence of vibration, it is enough just to move it along the dentition. A proprietary mobile application will remind the owner of the cleaning time and collect usage statistics.

    One charge of the built-in battery is enough for almost a month: you can take the device with you out of town or on a business trip, without thinking about whether the outlet will be at hand or not. In the case of wear of the bristles, you do not need to buy a new brush, you just need to purchase a replacement nozzle.
    Heated and illuminated toilet seat

    Despite the threat of global warming, in the conditions of the winter, you can still experience the full power of the continental climate, even in a heated apartment. Part of the problem is solved by buying a heater, but you can’t always put it in the bathroom or toilet. Like the legendary Chip and Dale, a heated seat will come to the rescue. It is protected against splashes according to the IPX4 standard and is equipped with a fuse - you can not be afraid of an emergency situation when using it. There is also a backlight for night visits to the restroom - in contrast to the ceiling lamp, it does not cause the effect of “solar bunnies”.
    Bedroom
    Ergonomic pillow Xiaomi 8H

    Some things do not have to be smart in order to take their place in the house. Despite the non-standard design, the Xiaomi pillow with characteristic bends keeps the neck in a natural position, providing a comfortable sleep. Hypoallergenic cotton is used as a stuffing, and the inner pillowcase is made of fabric with antibacterial impregnation - such a “gadget” is suitable even for allergy sufferers. Complement the kit is a blanket from the same series.
    Xiaomi Mijia Yee motion night light
    Getting up early in the morning or at night, highlighting the path in the dark with a smartphone is not a pleasant experience. A special device that does not need to be turned on and off by touch is much better able to cope with such a function: the motion sensor will determine when to turn on the dim light that does not hit the eyes.

    You don’t have to throw the extension cord through the room, the device works from the built-in battery. It will be possible to fix it on the wall, under the bed or on any suitable surface using the complete hook. The constant lighting mode is also supported, and during the daytime, the nightlight can simply be turned off to save power.

    Priyanka
    Sometimes our gadgets know more about us than the closest people. Even if you think that you have nothing to hide, insignificant-looking information can be useful for an attacker, and fatal for you. Together with Samsung, we suggest finding a solution to security problems and minimizing adverse effects.

    Fort Knox in your pocket
    How to turn a smartphone into a digital fortress? Samsung has a lot of hardware and software protection tools integrated with the KNOX platform. It all starts at the production stage - the company strictly monitors the manufacture of microcircuits. Data encryption and isolation are carried out through the so-called “Protected Folder” - a space for storing information that you will only have access to.
    In addition to the files in the Protected Folder, Samsung Knox protects data from applications such as Samsung Pay, Samsung Health and Samsung Pass.

    In 2014, the company launched the Samsung Security Update, an automatic monthly software update program, to quickly respond to zero-day vulnerabilities. So, usually, shortcomings are corrected before the media makes them public. For example, in September 2019, researchers at Check Point Research discovered a vulnerability through which attackers could access the victim’s personal data via SMS. Later it turned out that Samsung corrected everything back in May. We have already described this situation in more detail.
    What are the safety rules?
    Now let's talk about what depends only on us, and not on the manufacturer.
    Rule number 1 - You need to install applications only from official stores because it is not in vain that Google and Apple constantly clean digital counters from programs of unscrupulous developers. It’s even better to turn on auto-update or keep track of the relevance of the versions yourself because each new build can carry security patches.

    Rule number 2 - Pay attention to the permissions that you give applications during installation. Often, they require access to the camera and calls, although, in fact, they do not need it. Such requests must be stopped, and not push buttons at random.
    Rule number 3 - Firmware updates not only add features, but also close system vulnerabilities, including critical ones. Therefore, you should not ignore OS offers about updates. For example, Google has introduced monthly Android updates specifically for sending security patches.
    Rule number 4 - The password must be strong: contain both uppercase and lowercase letters, numbers and various characters. And the longer it is, the better. Try to create different passwords everywhere and change them regularly. If you come up with complex combinations is not your thing, generators will help. Is it difficult to remember the suggested combinations? It doesn’t matter, because there are special password storages with encryption, of course, for example, “Protected Folder”.

    Rule number 5 - Use public access points less often. When you connect to them, you can be stolen by logins, passwords, email addresses, and other data by analyzing the transmitted traffic. In addition, it will be easier to send you to phishing sites or pages with trojans. And if you cannot do without public Wi-Fi, we recommend using a connection to a virtual private network (VPN). Then the traffic will go along a secure route and in encrypted form. And most importantly: in the settings, cancel the automatic connection to open access points.
    Rule number 6 - The physical protection of a smartphone is equally important. Entering a login and password, viewing SMS with codes from banks and documents with corporate secrets in a metro car filled with people is definitely not welcome. After all, anyone can drop by and see everything on the screen of your smartphone.
    Rule number 7 - Use two-factor authentication - where without it. This is an additional measure that provides access to a device or service in two steps. The first way to apply it is an SMS message with a set of numbers to confirm your identity. The second is an email. And the third and most reliable is time codes from applications like Google Authenticator, where a six-digit key is updated every 25 seconds.
    Rule number 8 - Just be careful. Do not follow suspicious links or download unknown files. Carefully read the address of the site where you are - is this a duplicate? After all, often what they wanted to hide is in the most prominent place.

    Today, information security is as important as, for example, issues of politics and economics. Because the data stolen from the gadget can negatively affect both an individual person and an entire corporation - it all depends on what information the user has. Samsung is trying to protect the owners of their smartphones from threats, helping them avoid adverse effects. But we consumers should not forget about the basic rules of digital hygiene.

    DeZire
    At IFA 2019, HUAWEI introduced the new flagship processor, the Kirin 990 5G. According to the manufacturer, this chipset has become the first in the world in many areas. In particular, this is the first 7-nm processor with a built-in 5G modem. The company also improved graphics performance and energy efficiency.

    According to HUAWEI, the capacity of the Kirin 990 5G in comparison with the Kirin 980 increased by 10% in single-core mode and by 9% in multi-core. In addition, the company promises best-in-class energy efficiency, so devices will last longer than competitors.
    Using the industry-leading 7nm + EUV technology, the Kirin 990 5G has become the industry’s most compact 5G mobile processor. In addition, it is also the first mobile chip with more than 10 billion transistors. Thanks to the built-in Balong 5000 modem, devices based on Kirin 990 5G will be able to download data via the Internet at speeds up to 2.3 Gb/s when connected to fifth-generation networks.
    Kirin 990 5G is also the first flagship chip with a dual-core neuroblock (NPU) based on the Da Vinci architecture, which includes large and small NPU cores. The former provides high performance and energy efficiency when performing heavy computing operations, while the latter, used for the first time in the industry, are responsible for performing tasks with ultra-low power consumption.

    The Kirin 990 5G central processor uses a three-tier structure to increase energy efficiency. It consists of two super-large cores with a frequency of 2.86 GHz, two large cores of 2.36 GHz and four low-power cores operating at a frequency of up to 1.95 GHz. As for the graphics subsystem, the Kirin 990 5G is the first to use the 16-core Mali-G76 graphics processor on the market. It is also worth noting the support for Kirin Gaming + 2.0 technology, which provides smoother gameplay and improved gaming performance.
    Comparison of the characteristics of Kirin 990 5G and Kirin 980:

     
    Kirin 990 5G

    Kirin 980

    CPU

    2 x Cortex-A76, 2.86 GHz

    2 x Cortex-A76, 2.36 GHz

    4 x Cortex-A55, 1.95 GHz

    2 x Cortex-A76, 2.6 GHz

    2 x Cortex-A76, 1.92 GHz

    4 x Cortex-A55, 1.8 GHz

    GPU

    Mali-G76 MP16, 600 MHz

    Mali-G76 MP10, 720 MHz

    RAM

    LPDDR4X, 2133 MHz

    34.1 GB/s

    LPDDR4X, 2133 MHz

    34.1 GB/s

    Storage device

    UFS 3.0

    UFS 2.1

    Neuroblock

    DaVinci, big/small architecture

    2 pieces

    Modem

    4G / 5G (built-in)

    2300 Mbps download

    1250 Mbps

    4G LTE Cat 21

    1400 Mbps download

    200 Mbps upload

    Process technology

    TSMC 7nm + EUV

    TSMC 7nm

    In addition to the Kirin 990 5G, the usual Kirin 990 will also be released, the main difference of which is the lack of 5G support. It is likely that the manufacturer will install these chips depending on the availability of fifth-generation networks in each country. The first devices based on the Kirin 990 5G will be the Mate 30 series smartphones and the folding Mate X.
    Together with the Kirin 990 5G and Kirin 990, HUAWEI also introduced the Kirin A1 processor, designed for wearable electronics, headphones and IoT devices. This is the world's first chip with support for Bluetooth 5.1 and Bluetooth 5.1 LE. The first device based on it was the new FreeBuds 3 wireless headphones.

  • Technology

    • Search engine marketing (SEM): the methods, techniques, safety

      What is search marketing? A few years ago, this term simply did not exist. However, the rapid development of Internet technologies has led not only to the emergence of this trend but also to its amazing popularity. At the moment, search marketing is known as an effective way of promotion, which includes a range of activities aimed at achieving only one goal - to attract customers.

      Table of Contents
      Definition Relevance Goals and Tasks Methods and Technologies Search engine optimization Contextual advertising Social networks Search marketing security Prohibited method: Disadvantages Definition
      If you have not encountered this term before, it's time to get acquainted with it. Search engine marketing involves promotion in search engines in order to attract the target audience. I must say that this is a whole system in which several specialists are involved. They are marketers, programmers, copywriters, designers, etc.
      Compared to other methods of search engine marketing on the Internet has a major advantage. It allows you to reach out to an audience that is interested in the proposal addressed to it. This is due to the fact that it comes to the search engine for an answer to your request. Offering what potential visitors need, you both benefit. Customers get what they're looking for, and you get real customers.
      Relevance
      Search marketing is still a fairly new technology. Therefore, users have a logical question: why is it needed and whether it is needed at all? Let's find out.
      So, the main task of search marketing is to attract potential consumers. And not random, but only interested. After all, the offer is addressed only to those who are already looking for a product or service that you are ready to offer.
      However, in order for a user to notice your website among dozens of competitors, it is necessary to use various methods of search marketing. After all, as a rule, scrolling through the issue, the user rarely browses more than ten sites. Competently using the latest technology, you can be in the top ten and get ahead of competitors in the fight for the attention of potential customers.

      The theoretical definition does not always give an accurate understanding. Let's try to find out how search engine marketing works and what it's for.
      So, suppose that a budding entrepreneur decided to open his own business – to sell lingerie in an online store. This is a popular product that is in demand.
      However, in any area, you need advertising that allows you to attract customers. Because their absence means no profit. For start-up entrepreneurs, all costs are on the account, and any advertising is not cheap.
      There are many companies that offer search marketing among other services. You can even link the amount of payment to the result or make parts. That is, first the entrepreneur receives real customers, and then from the profits makes the rest of the payment for such an unusual method of advertising. Convenient to all.

      Goals and Tasks
      Knowing the definition is not enough. You need to know for what purposes search marketing is used.
      Sales. This is the most obvious task that this method of promotion performs. It is necessary to attract interested buyers to the site who will make a purchase. Image. The more often a person will see the logo of your company, the more likely that he will remember you and sooner or later become a client. Reputation. If we are talking about the promotion in social networks, a large value can have reviews. It is advisable to find a way to encourage buyers to leave real reviews. The more positive opinions can be collected, the greater the level of confidence in the company among potential customers. Competition. The market for goods and services is currently oversaturated. That is why it is especially important to compete and win customers over to your own side. Information. You can offer users up-to-date information about the products and services they are interested in. Even if they don't buy anything right away, your company will become an expert for them. In the future, they can return, choosing you among the many competitors.
      Methods and Technologies
      You need to understand that SEM (search engine marketing) is the whole complex of actions, which may include website optimization, contextual and launching viral advertising, and on the Internet resource work more effectively, attracting target customers and converting them into real buyers. So, what are the technologies of search marketing?
      Contextual advertising. Targeted advertising. Search engine optimization. Social network. Let's talk more about some of the technologies listed above.
      Search engine optimization
      This is only part of the marketing campaign. It involves working directly with the promoted site. Moreover, search engine optimization can be both internal and external. In the first case, work with texts published on the website, metatags, links, etc. In the second case, efforts are aimed at increasing the number of links to third-party resources.

      There are a considerable number of factors that allow you to improve the position of the site in search results. A simple user does not need to know all of them. To do this, there is a separate profession, representatives of which are engaged in search engine optimization.
      Contextual advertising
      This system for placing paid ads, created by the search engines. Each user can create their own ads and thus attract the target audience to their own website.
      The advantage of contextual advertising is that the user does not pay for the fact of placing an advertisement. Payment is charged only if the user clicked on the ad and went to the specified site.
      Another important feature is that to get to the top lines do not need long and painstakingly to optimize the site. You can buy this place for a fee, exhibited by the search engine. It is difficult to predict how high the conversion will be in this case.
      Social networks
      These sites are incredibly popular among the population. It is not surprising that this is quite successfully used by marketers. In this case, often published interesting for users' materials, to support communication in thematic communities, etc. In a sense, marketing in social networks can be called hidden. In addition, this method of advertising is not suitable for all companies. Not every product can be advertised with beautiful photos on social networks and enticing texts.

      Search marketing security
      This question becomes relevant if illegal methods of promotion are used. Conventionally, they are called "gray" and " black".
      Above were described exclusively "white" methods of search marketing, which are loyal to the search engines. Such a conscientious promotion requires a lot of time and effort, but ultimately increases the reputation of the site and gives a reliable result.
      Why then use "gray" and "black" schemes? For the reason that not all site owners are willing to invest a lot of time, effort, and money in the fair promotion. However, you need to understand that when using unscrupulous methods then it will be extremely difficult to restore the reputation of the site or even impossible.
      Prohibited method:
      spamming; automatic link exchange and purchase; placement of links to non-thematic sites. Some of these methods can produce results, but they can also lead to a site ban. Then it will disappear from the search results. Is it worth the risk, each site owner decides for himself.

      Disadvantages
      Delayed result. It may take several weeks of hard work to see the first results of search marketing. We must understand that this is a task that involves long-term implementation. Do not take it, waiting for lightning-fast results. Dependence on competitors. Even if as a result of well-organized search marketing you will be able to be in a good position in the issuance, all at any time can change because of the actions of your competitors. Complexity. It is almost impossible to carry out the whole complex of measures to promote the company on the Internet alone. This requires a whole team of professionals, not random people. Financial cost. You will have to pay for both professional services and search marketing. For example, if we are talking about contextual advertising. You need to understand that the promotion cannot be absolutely free.

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